In-Game Advertising To Top $800 Million By 2012

GamesIndustry.biz reports on comments from analyst firm Parks Associates on the bright future for game advertisements. General advertising for games is expected to skyrocket in the next few years, reaching some $2 billion by the year 2012. Additionally in-game advertising, which ran about $55 million last year, is expected to reach $800 Million in the same year. "'Advertising in electronic games had an average monthly household expenditure of less than 50 cents in 2006, while broadcast TV was at $37, meaning advertisers are not using the gaming medium to its full potential,' said Yuanzhe Cai, Parks Associates' director of broadband and gaming. 'If executed correctly, game advertising can provide a win-win solution for advertisers, developers and publishers, console manufacturers, game portals, and gamers.'"

Comments

Re: In-Game Advertising To Top $800 Million By 201

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Money has to come from somewhere. If developers can earn money by selling advertising, it means they will be able to spend more time polishing up their projects at the end of the development cycle instead of having to push the product out the door early to start getting money from sales. So why are advertisers so eager to pay for advertising in a game that's not finished yet?

Overall, that means fewer rushed titles, late patches, and incomplete games. In an ideal world. If you find one, let me know where.

Will some publishers abuse advertising for quick profit? Of course. Some here meaning most or almost all?

developers need money in order to do what they love. I know that quite well, but what makes you think the big companies that are going to get most of the money from in-game advertising are going to share it with the devs?