In-Game Advertising To Top $800 Million By 2012

GamesIndustry.biz reports on comments from analyst firm Parks Associates on the bright future for game advertisements. General advertising for games is expected to skyrocket in the next few years, reaching some $2 billion by the year 2012. Additionally in-game advertising, which ran about $55 million last year, is expected to reach $800 Million in the same year. "'Advertising in electronic games had an average monthly household expenditure of less than 50 cents in 2006, while broadcast TV was at $37, meaning advertisers are not using the gaming medium to its full potential,' said Yuanzhe Cai, Parks Associates' director of broadband and gaming. 'If executed correctly, game advertising can provide a win-win solution for advertisers, developers and publishers, console manufacturers, game portals, and gamers.'"