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Some 7-11s Become Kwik-E-Marts

Posted by ryuzaki0 on from the who-needs-the-kwik-e-mart-now-comes-the-tricky-part dept.

caffiend666 writes "According to a Yahoo News story some 7-11s are being rebranded into Simpsons 'Kwik-E-Marts' . The makeover includes fronting on the buildings that make it look like a cartoon, Simpsons merchandise on the shelves, and Simpsons show brands available for purchase in the store. From the article: 'The Fox/7-Eleven deal is an example of a practice called reverse product placement. Instead of just putting products prominently in a movie or TV show, fake goods move from the screen to reality ... Customers have been looking at Squishees and KrustyO's and Buzz Cola for years and have never been able to put their hands on it.' Since the film is PG-13, no Duff beer will be available in the stores." If you're looking for one near you, 7-11 has the list of locations on their website.

5 of 264 comments (clear)

  1. Photos by fabioaquotte · · Score: 5, Informative

    Several photos available here: http://flickr.com/photos/rdr07/sets/72157600590001 691/with/686842536/

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    Fabio Aquotte
  2. Krusty-branded goods already exist by Ed+Avis · · Score: 3, Informative

    A few years back there was a Krusty Kola in real life, with the slogan 'nine out of ten kids can't tell the difference!'. It wasn't a commercial success, perhaps because its deliberately sick-looking yellow-green colour was too much for most children to handle...

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    -- Ed Avis ed@membled.com
  3. Re:WTF? Where's the angle? by neonmonk · · Score: 2, Informative

    Insightful!? The mods are on crack! ..Or maybe they're viewing Slashdot through a tiny screen iPhone.

  4. Re:Not the first time. by Bob54321 · · Score: 3, Informative

    And the kegs of McDuff are quite inexpensive... The brewery was named after the owner whos last name was Duff. I think it was around before the Simpsons but the guy couldn't be bothered fighting with Fox. Fox paid for the rebranding though.

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    :(){ :|:& };:
  5. Re:Canadian store location? by Al+Al+Cool+J · · Score: 2, Informative

    1198 Landsdowne St, Coquitlam, BC according to 7-eleven.com

    Thank you, come again