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Some 7-11s Become Kwik-E-Marts

Posted by ryuzaki0 on from the who-needs-the-kwik-e-mart-now-comes-the-tricky-part dept.

caffiend666 writes "According to a Yahoo News story some 7-11s are being rebranded into Simpsons 'Kwik-E-Marts' . The makeover includes fronting on the buildings that make it look like a cartoon, Simpsons merchandise on the shelves, and Simpsons show brands available for purchase in the store. From the article: 'The Fox/7-Eleven deal is an example of a practice called reverse product placement. Instead of just putting products prominently in a movie or TV show, fake goods move from the screen to reality ... Customers have been looking at Squishees and KrustyO's and Buzz Cola for years and have never been able to put their hands on it.' Since the film is PG-13, no Duff beer will be available in the stores." If you're looking for one near you, 7-11 has the list of locations on their website.

5 of 264 comments (clear)

  1. But not the last by mcrbids · · Score: 3, Insightful

    Seriously, folks...

    Why DOESN'T 7-11 become Kwik-E mart? Nationwide? It would turn the gazillions of shows that will be on independent TV stations and YouTube for the next 30 years into walking, talking, joking advertisements for a nationwide, popular chain! And, it would turn a nationwide chain of convenience stores into a real-life, living, touch-it advertisement for one of the most popular TV show franchises ever!

    Pacific Bell became SBC which became ATT in less than 5 years. Somehow, the company has maintained its identity throughout. So why can't a well-off nationwide chain like 7-11? If they rebranded some generic beer (think Miller) as "Duff Beer", it'd be a shoe-in!

    I love the Simpsons, it's been an indelible part of our family culture for years. Seriously - why not?

    --
    I have no problem with your religion until you decide it's reason to deprive others of the truth.
    1. Re:But not the last by DarkOx · · Score: 4, Insightful

      Also 7-11 is a well know and generally well thought of brands. Most advertisers would consider elevating any trademark to the level of recognition the 7-11 has a huge success. Until you know that people would rather shop at Kwik-E-Mart why would you abandon a valuable asset like the 7-11 mark? Also 7-11 is in may ways part of our popular culture as well, if you simply make it go away all at once on day people might be resentful of that.

      --
      Repeal the 17th Amendment TODAY! Also Please Read http://www.gnu.org/philosophy/right-to-read.html
  2. Re:Photos by Your.Master · · Score: 4, Insightful

    Springfield is very specifically not placed in any given state. Groening has admitted it bears some particular resemblance to Portland, but canonical references can rule out absolutely every location on Earth. Frankly, I see a lot of similarity with my homeland in Southern Ontario, and I'm not the first to suggest it (despite the obvious problems like it's the wrong country, the nuclear plants are the wrong design, etc.). Winnipeg also gets honourable mention from Groening. The Springfield of the Simpsons is Everytown, USA.

  3. Re:Not the first time. by Dachannien · · Score: 3, Insightful

    Why would the film rating have a bearing on whether or not the Kwik-E-Mart shops sell Duff beer?

    For the same reason that Joe Camel doesn't sell cigarettes anymore.

  4. Re:Will Kwik-E-Marts now be banned from the cartoo by EveryNickIsTaken · · Score: 4, Insightful

    Uh, no. In fact, most cartoon shows are created nowadays solely for the subsequent merchandising possibilities.