Google Makes Case to Join Microsoft Antitrust Case

Posted by Zonk on Friday July 6, 2007 @05:54AM from the friend-of-the-court-indeed dept.

Rob writes "Computer Business Review magazine is reporting that Google has filed papers with the US district judge overseeing Microsoft's compliance with its 2002 antitrust settlement, outlining why it believes it has a special interest in helping to ensure Microsoft remains in compliance. The judge has declined Google's assistance. From the article: 'Google had complained that the search engine built into Vista constituted "middleware" under the terms of the antitrust settlement and that Microsoft was therefore extending its desktop monopoly into a new market. While Microsoft insisted Google's complaint is "without merit" it did agree in late June to make a number of changes to its Vista search engine with Windows Vista Service Pack 1 to give rival desktop search software, including Google Desktop, a more level playing field.'"

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Google's motivation: targeted advertising ... by AHumbleOpinion · 2007-07-06 06:16 · Score: 5, Insightful

I'm going to offer a tangent given that many /.'s misunderstand Google. Google is not really a "search" company, they are a targeted advertising company. Searches are just a means to build profiles on us, as is gmail. Microsoft and Google are fighting over who gets to profile us and collect the targeted advertising revenue streams. Basically who will websites pay to find out which ad banners to show us.