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Microsoft Readies Cheaper 360

Officially Microsoft is putting on a brave face, saying they won't drop the 360's price even in the console's weakest market: Japan. Just the same (probably in anticipation of Sony's PS3 price drop), the San Jose Mercury news says the company is secretly working on preparing a lower cost Xbox 360 SKU. Called 'Falcon', it's a cost-reduced system using 65nm chips instead of the at-launch 90nm electronics. This ties right into Michael Pachter's expectation of such a cut; it should be noted he doesn't see the DS or Wii prices moving any time soon. Related to all of this, Newsweek's LevelUp blog has two great interviews today: a Peter Moore discussion harkening back to last week's warranty announcement, and a chat with Jack Tretton about the price cut and the 360's hardware issues.

6 of 249 comments (clear)

  1. Sony is back to square 1 by suv4x4 · · Score: 4, Insightful

    Imagine the losses Sony endures after they cut their price with additional $100. And now the competition leaves them in the dust again. Let's say MS puts the price with $50 down (let's be conservative right). Note, the prices have been de-retardified for better comparison:

    Wii: 250 usd
    360: 350 usd
    PS3: 500 usd

    And the killer feature for each console:

    Wii: totally new way to control games
    360: the best online gaming experience of all consoles
    PS3: Blu-Ray

    Notice: PS3's killer feature isn't gaming related one. One reason gamers aren't very excited about it...

  2. Re:Okay.... by Doctor+Crumb · · Score: 4, Insightful


    A price cut is not expected for the wii because it's still selling as fast as they can make it! Microsoft and Sony are having trouble moving stock at this point, so a price cut makes sense for them.

  3. SKU by locokamil · · Score: 5, Insightful

    $rant = "Stop using SKU in everyday conversation."

    For those of you who need it spelled out, run this at the command prompt: perl -wc split ('', $rant)

    The correct term is 'model'.

  4. Re:Okay.... by hardburn · · Score: 3, Insightful

    Economically speaking, the Wii should see a price increase of $50-100, which brings it in line with the eBay price (which is roughly the true market price), thus stopping the shortage. However, the effects on long term customer goodwill probably wouldn't be worth it.

    --
    Not a typewriter
  5. Re:XBox 360 4.0? by cowscows · · Score: 3, Insightful

    I would think that anyone who's paid attention the electronics/computer world for the past couple of decades would have come to terms with the fact that the "biggest and best" is a quickly moving target, and the fact that something newer comes out doesn't mean that what you bought six months ago suddenly stops working.

    You might "feel" like you got ripped off, but you really didn't. It's definitely possible to not worry about such things, and so that's what I'd advise, because worrying about it isn't going to accomplish anything positive anyways.

    --

    One time I threw a brick at a duck.

  6. Wow great by Dr+Kool,+PhD · · Score: 4, Insightful

    The 360 "Elite" didn't fix the reliability issues, what makes anybody think that this new version will be any more reliable? Microsoft has had 20 months since launch and they still can't ship reliable consoles.