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Ultimate iPhone Review — Will It Blend?
I've been enjoying the Will it Blend videos forever. There's something about a labcoat clad crazy man putting things like marbles and soda cans into a blender and after reducing them to powder, warning you not to breathe in the particles. Well today they ask the ultimate question of the latest over-hyped internet sensation
Will the iPhone Blend? Fans of these videos can probably guess the answer... and this story made my morning. I've been waiting for an excuse to link these forever. If you haven't seen these, you're in for a real treat.
My kids and I spent nearly an hour looking at all of these last night. Sam kept exclaiming "That's totally awesome!" Even four year-old Emma enjoyed the blending of the Barbies.
I assume the whole thing is a viral marketing deal for the brand of blender, but it's so beautifully done. My wife and I decided that it was pretty obviously marketing towards men. Women might enjoy chopping up a rake or two, but men's eyes grow wide and they get a funny grin whenever you start tossing in glow sticks, marbles, iPhones, and other fun things.
The other thing of note is that he probably should have been wearing a respirator for some of these tricks. The marbles in particular were very nasty. Breathing in small amounts of glass smoke is incredibly bad for your lungs. That's why they banned asbestos, after all.
That's the entire point. It's supposed to be an advertisement. But it's a lot better than most of the adverts you see on tv these days.
Insert Sig Here
Of course it's an advertisement! But hardly a "waste" of a good product -- links on digg, slashdot, and all the mac sites to boot for under a grand is the cheapest ad campaign ever.
If you're looking for wasteful advertising, try the Olympics.
Bearded Dragon
As someone who work at an ad agency, let me say, I would be freaking thrilled to come up with an idea half this good. Not only do these clips entertain the viewers, they also highlight what's excellent about the product being sold. Compare that to something like the Subservient Chicken, which is entertaining but really says nothing about Burger King's product.
I hope Blendtec sticks with whatever agency/marketing intern came up with this concept. It's solid gold.
Mod my comments down. It'll be fun.
To me, it's a terrible waste of money and technology. My parents would have gone mad if I had ever deliberately broken something as expensive as that.
Rich kids with too much free money to spend...
You do realize this is an advertisement, right? He's spending $500 on an iPhone, plus production costs, in order to sell what's likely to be thousands (possibly tens of thousands) of dollars in blenders. Not exactly a waste.