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Games Workshop Forbids Warhammer Fan Films
EikeHein writes "Made by dozens of fans over a period of several years and featuring impressive special effects, the feature-length Warhammer 40.000 epic DAMNATUS ranks among the most elaborate fan productions ever made — and yet may never see the light of day. Despite initially giving a go-ahead to the project, UK-based Warhammer franchise owner Games Workshop has come around to forbid distribution of the film just as it was being readied for release. What's more, they've amended their IP Policy to forbid any such projects in the future. At the heart of the matter appears to be Continental European copyright law, which grants the German film makers certain irrevocable rights to their creation which they cannot sign away. Given that the owners of the other two SF mega-franchises, Star Trek and Star Wars, have been able to come to terms with such issues and arguably benefit greatly from the media attention paid to popular fan productions, it would seem that Games Workshop still has to learn a thing or two about how to capture fan enthusiasm for their benefit."
Well, congrats to GW for taking my general disinterest for their products and elevating it to actual dislike of their organization.
Ignoring my personal purchasing decisions, though, this is still stupid. I mean, it's not like Games Workshop actually sells games. They sell miniatures. They encourage purchase of the miniatures with something like a game structure (so it's a little more advanced than playing with toy soldiers...but not much more advanced than the games I invented for my various little figures when I was 10. Except for Blood Bowl, of course. That game is two shots of high-proof awesome.) that requires you to buy more miniatures if you want to play by the rules and an (admittedly) pretty compelling universe to set your encounters in.
I would, in fact, make the case that the universe is more important to their income than the "games" are. I know plenty of people who play Warhammer with pretty major departures from the rules, but I don't know anyone who plays Warhammer without Orcs.
So when presented with an opportunity to, at no cost, generate fan excitement and greater exposure, you'd think the smart thing to do would be to run with it as far as possible. Squelching it - moreover, squelching it in a way that makes you look like a bully, an ingrate, and general underdog-trampler - would seem to be the worst thing you could do.
I mean, aside from kicking puppies and smogging out rainbows.
(As an aside: the bright spot in all this is, should some miracle of rationality prevail, and GW manage to figure out that blocking this is a bad move, it should generate plenty of publicity for the project)
Reality has a conservative bias: it conserves mass, energy, momentum...
They've done a lot to undermine their fans for years. That they are now buggering this up surprises me not at all.
They have many creative individuals working for them that I respect, but as a company, they have basically sucked to be a fan of for YEARS.
And really, their background material is largely 'borrowed' from other fantasy and sci-fi sources anyway, so that they should be so very protective, when the movie will just bring them more exposure and act as a huge advert for them, seems utterly ridiculous.
....for fans to submit work? Videos/art/themes/scripts/mods/etc.
GW gets the credit and any revenue generated; fans get to be creative.
If I was their CEO, that's the way I'd do it.
Camping on quad since 1996.
Conservatism: (n.) love of the existing evils. Liberalism: (n.) desire to substitute new evils for the existing ones.
The real tragedy is that after four years of working on a project, just to have the company that originally gave you permission say "throw it away. We changed our minds and would like for you to undo all of your work". After that, how hard will they try to get it distributed? Someone may put it out there just for spite, but I doubt it will ever be the labor of love that it once was.
It seems ridiculous to even suggest that one should fight with the very group that inspired them, though. The whole world-wide hoopola over intellectual property we're investing so much time and anxiety into these days is totally nuts. --I've talked to teachers who tell their kids not to copy pictures out of books because it's copyright infringement. How crazy is that?
Of course, I also find it interesting to note that War Hammer is all about hyper-competitiveness, focusing every last atom of one's soul upon the annihilation of your opponents. With that kind of crazy-selfish thinking, is it any wonder GW is acting this way? "I AM THE KING OF THE HILL. MINE! ALL MINE! NOW, DIE!!!"
You don't see the Harry Potter franchise trying to stomp out fan fics. Or who knows? Maybe you do. The world is crazy enough.
-FL
I've played GW games on and off over the years, more off then on, but every once in a while someone gets me into it. They decided to bring their GW Stores to the US, which decimated game stores that used to sell GW stuff, not because of competition, but because GW would play games with events, etc.
They also realized that their old-time base was mostly using their older miniatures, just updating rule books and adding a few neat elements. Their third edition tried to force changes by making the troops more powerful than the specialists, to encourage more purchases as well.
They found that with their game stores, they were able to bring in teenagers with disposable income, but the other gamers didn't want to play with teenagers... makes sense, if you're in your 30s and 40s and have kids at home, your hanging out with the guys night is less fun if there are 14 and 15 year olds there.
They found that getting teenagers into the game, who would drop money then disappear when they got older gave them a constant supply of people buying miniatures. The guy playing the same Imperial Guard army for 10 years doesn't generate that much revenue.
They took a very anti-fan approach, and while it gave them a bump in sales, they have become one of the companies hated by gamers... including those that play their games.