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Nintendo - "Everyone is a Gamer"

There's nothing that excites gamers like statistics; pie charts and graphs dominated the opening of Nintendo's E3 conference. Fortunately, the event had more than just business to discuss. They unveiled a 'Wii Zapper' housing that allows the Wiimote and Nunchuck to combine into a light gun, which will retail for about twenty bucks. They showed off a number of third party titles to prove the outside-the-company commitment, such as a Soul Calbur and Medal of Honor (which will be playable online) designed specifically for the console. Hardcore gamers were the focus of the early portion of the conference: Smash Brothers Brawl has a launch date of December 3rd in the US. They heavily hyped online play, with several EA titles and a Pokemon-like Dragon Quest title. Mario Kart for Wii will be launching early next year, will be playable online, and will have a Wiimote driving wheel housing packaged with the game. With the hardcore discussed, the attention shifted to mass market games. A new channel, 'Check Mii Out' will allow for a HotorNot-style voting mechanism and contests to make the most realistic celebrity Mii. There was much discussion of the Nintendo approach to expanding audience; Super Mario Galaxy was brought up as bridging that gap, as a second player can 'assist' the primary player in various ways. Galaxy will be launching on November 12th. Targetted more directly at this 'outside the norm' group was WiiFit, which uses a dedicated device called the Wii Balance Board. It allows for a daily exercise routine, can track data over time (and compare it to other family members) and includes some simple minigames like a soccer heading game. The press conference ended with Reggie Fils-Aimee revealing Nintendo's goal to make videogaming one of the pre-eminent forms of entertainment, across all age groups.

4 of 354 comments (clear)

  1. Re:Two years ago by AKAImBatman · · Score: 4, Insightful

    I'm betting that Nintendo is a one trick pony

    Considering that both the Wii and the DS are smash hits at the moment, I'd say that Nintendo is a "Two Trick Pony". Unless you count the continuing success of the Gameboy Advance. In which case Nintendo is a three trick pony. That is, unless you also count their unrivaled success with the Super Nintendo. In which case they're a four trick pony. Oh, but what about the original Gameboy? Make that a five trick pony. Six if you count the market-reviving, competition-stomping powerhouse that was the NES. Oh, but what about the games?!? Donkey Kong, Super Mario Bros., Mario 3, Zelda, Metroid, Starfox, DK:Country, Mario Kart, Link to the Past, FZero, Mario 64, Starfox 64, Ocarina of Time, FZero X, Metroid Prime-- oh to hell with it. I'll just give you a grand total.

    By my count, Nintendo is a 3,421,978 trick pony.

    I can certainly see your point. By my count Sony has innovated much more than Nintendo with a grand total of... erm... two tricks. 1.5 if you believe in Sony's (rather confusingly put) "more than 10 years" philosophy of console design.
  2. Hardcore Gamers don't really matter by LKM · · Score: 4, Insightful

    Nothing Nintendo has shown today really rekindled my interest in my, dusty, Wii.

    Mario Kart Online? No? really?

    I can't really imagine what they could come out with for the system that will bring back that hype I felt late last year.

    I think you're missing what created the hype in the first place. It wasn't you. It wasn't the gamers. It was the old people playing videogames for the first times in their lives. It was the parents, gaming with their kids. It was the kids, getting off the couch and jumping around. It was was the soccer moms, touching a videogame controller twenty years after they last played Pong.

    The Wii Fitness thing may very well be huge. This may be the next Nintendogs, the next Brain Training, the next Wii Sports. The fact that most "hardcore" gamers don't really care doesn't factor in at all.

    Metroid, Mario Kart, Super Smash Bros, Mario Galaxy may all seem like important games, but it's possible that they won't be able to compare to the importance of something casual like the Wii Balance Board.

  3. Re:I find myself less and less interested in Ninte by gstoddart · · Score: 4, Insightful

    Of course I understand why they're doing this from a business point of view. But as a long-time, moderate gamer, I don't really care - I'm a fan of their games, not their business - I just want good, engaging, and deep games to play.

    Well, at least you understand why they're doing it.

    As someone whom gaming has been steadily leaving behind in terms of skill dexterity (and patience), I'm glad to see someone is accounting for the fact that old geezers like me still want something to pick and play with in short bursts, and doesn't need 40 hours/week to play or preternatural dexterity to control 15 buttons simultaneously in a fast-paced game. I last about 10 minutes on a modern game, get frustrated, and stop playing it altogether.

    Nintendo does seem to be abandoning you as a segment. But, in order to sell more games with a wider appeal, they're focusing more on other segments (those without l337 gaming skills). Give it time, if the Nintendo platform keeps selling as it has been, the other game makers will have to start releasing their more "hard core" games on the platform.

    Unfortunately, the choice seems to be between "amazing graphics but unplayable for many people" or "moderate graphics, but playable by anyone". There's obviously more people interested in the latter category.

    Cheers
    --
    Lost at C:>. Found at C.
  4. Hardcore Gamers are idiots by Rosebud128 · · Score: 5, Insightful

    2004- When the DS was revealed, they laughed at it. PSP would destroy it, and Nintendo would go third party.

    2005- When the "Revolution" was revealed, they laughed at it. "Nintendo cannot compete." Meanwhile, they went 'ONE CONSOLE FUTURE' to the Sony Killzone 2 trailer and Microsoft's Xbox 360 showing.

    2005- (TGS) When Nintendo revealed the Wii controller, they laughed at it. They compared it to the Powerglove and that it would flop. They hailed Xbox 360 launch as start of 'high definition' generation.

    2006- When the Wii name is announced, hardcore gamers laughed and considered the Revolution to be 'dead' on arrival. After all, who would play the 'Wii' when there were much cooler names like Playstation 3 and Xbox 360?

    2006- Nintendo's excellent E3 showing was not worth thinking about, they said. After all, Nintendo fans go ballistic on every Nintendo E3 presence. PS3's brand name would sail it past very fast. And while PS3 was expensive, you got so much value in it! Wii wasn't future proofed.

    2006- Wii's $250 price shocked them and they declared it too expensive for any reasonable person to buy. The bundling of Wii Sports would destroy third party software sales. Don't bother pre-ordering since you can walk in the afternoon and buy it anytime.

    2007- Wii is still selling out. Obviously, it must be a fad. A novelty. Hardcore gamers believe they are the mainstream after all. PS3 is not 'dead'. It is just 'slow' in starting. It will overtake the market in time. It just has too.

    2007- Wii Balance Board? "Nintendo is DEAD as a gaming company!" they proclaim. "I don't even turn on my Wii anymore," they keep telling us. Obviously, the end of Wii had come and everyone will rush to get Xbox 360s and PS3s.

    The pattern shows that Hardcore Gamers have been 100% wrong on Nintendo ever since the DS. Why should we listen to them now? They're wrong then, and they are wrong today.

    Hardcore gamers say, "I understand Nintendo trying to expand the audience. But why don't they listen to us?" It is because hardcore gamers ARE the problem with gaming. Microsoft and Sony listened to them and look at where that got them. The more Nintendo defies the hardcore, the more their success.