Aussies Sue Over Misleading Google Ads
eldavojohn writes "Google is the target of another lawsuit — this time over whether or not they are responsible for the content that advertisers put up on their site. The case involves an instance where Google displayed ads for two automotive dealerships in Australia, yet the links led users to the site of a commercial rival. The company that placed the ads in 2005 avoided a lawsuit by settling with Australian regulators, who are now going after Google for not policing the ads. If this suit holds up it will set a precedent for very heavy ad monitoring responsibility on the part of all search engines, not just Google."
Only in America! Err...wait.
I am not a Google fanboi but this lawsuit is BS. Google cannot police the content of the ads. It is just a medium - akin to a billboard or a newspaper.
How many times have we seen informercials on TV and the web promising extraordinary "male enhancement"? My wife keeps pointing me to them all the time (I guess she is telling me something).
Anyways, they never work. They are all bogus but I have never been able to bring lawsuits against the TV stations or the websites.
I can sue the advertiser not the medium.
The Aussies are just pissed off because they didn't read the advertiser's fine print that stated "Results not typical. Not all users will experience the same gain in length or width. Some users may not notice any change at all."
UTF-8: There and Back Again
It'd be like expecting Slashdot 'editors' to actually read the linked articles before posting the stories. Where would that kind of madness end?
If you were blocking sigs, you wouldn't have to read this.