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Miyamoto Speaks, Nintendo Ditching the Hardcore?
After Nintendo's very ... different ... press conference, you may be wondering what's going on. In a roundtable discussion with Nintendo, folks like Eiji Aonuma and Shigeru Miyamoto discussed Zelda, Mario Galaxy and WiiFit , giving some context to the message the company had on Wednesday. The balance board begged the question from the people there, is Nintendo ditching the hardcore? According to the Nintendo folks, not at all: "Aonuma believes that control can be pick-up-and-play, but that doesn't necessarily mean a game overall has to be easier. But he still states that his 'goal was always to appeal to...a vast audience.' One attendee pushed the issue further, asking if all Zelda games from now on are going to cater to the more casual crowd--will we ever again need a strategy guide to complete a Zelda game? Aonuma says that judging by Japanese sales so far, accessible 'stream-lined play has been effective,' but he wants to see how Western audiences react to the new Zelda before making a final decision on future games' difficulty levels. Aunoma also hopes to venture into new territory and create a wholly original game at some point in his career." For a lengthy treat, check out Kotaku's series of interview clips with Mr. Miyamoto.
To get to the warp zone...
Mole enemies are invulnerable to fireballs...
To get over sections full of small jumps, hold the run button and run across.
Likitu is a pain. The best strategy for dealing with him is...
Hammer Bros. are an enemy that require precise timing and movement to defeat. The best strategy is...
Seriously, anyone remember when strategy books were about strategy and not just answer keys? I probably still have my SFII strategy guide somewhere, which goes into detailed strategies that people figured out for playing the various characters in the game. This included sets of combos that were most effective against particular opponents and at what ranges.
Javascript + Nintendo DSi = DSiCade
What's going on is that you witnessed an actual press conference, aimed at the main stream media, as opposed to an enthusiast-oriented hypefest. Nintendo saw the retooling of E3 as an opportunity to return to its intended roots, put on a show, and got their message out to those who needed to hear it. The point of the press event is to build up hype among retailers and the major press, which means communicating your vision, supporting your position, and giving them something to remember. This wasn't about abandoning gamers, hardcore, traditional, or otherwise.
Nintendo knows that the hardcore gamers get their news from Kotaku, NeoGAF, IGN, or other websites and internet fora. The diehards are the ones who are checking Smash Brothers Dojo daily to keep up with the new updates. The fanboys already check obsessively to keep up with breaking news on what is going to be available. They don't need to be the only ones attended to. Right after the conference concluded, Nintendo's E3 site went active, with new trailers for all the major upcoming releases and with lists of upcoming releases. The fans knew where to find it all, and didn't need for it to be shown on stage. And if they had any lingering questions, the round table session was devoted to fielding questions for and from the hardcore crowd.
That's not to say the enthusiasts were ignored. The first thirty to forty minutes of the event was dedicated to showing off the upcoming AAA titles for the benefit of the fans. They revealed that three major releases (Metroid Prime 3, Mario Galaxy, and Smash Brothers Brawl) are all coming out this year, with Mario Kart soon to follow. The announced that EA's entire sports lineup will be online, and that Medal of Honor will support 32 player online matches. They showed that they were specifically working with third-parties on accessory support to enhance gameplay options.
Nintendo then shifted focus and aimed straight for the USA Todays and WSJs out there with the last twenty minutes or so. They brought out the new IP with the broad appeal that is in line with their market strategy, becaues that was the ideal moment to make it known to the world. And they succeeded spectacularly in that the major newpapers were talking about Wii Fit instead of Killzone 2 or Halo 3.
Nintendo isn't abandoning the enthusiast market. What they are doing is making a conscious effort not to abandon the people who might become gaming enthusiasts, given the right gateway.
NITPICKING:
Well, that might be the original SUPER Mario Brothers strategy guide. The original Mario Brothers strategy guide would have to say "Don't touch the enemies coming out of those pipes. Hit them from below to flip them over. Kick them off the platform before Luigi does."
or the ADVANCED TIPS:
"Wait til Luigi tries to kick the enemy off the platform. Just before he does, hit it from below to flip it back over and kill Luigi!"