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Nintendo May Retire Game Boy Name
GameDaily is reporting on commentary from Nintendo of America's George Harrison, who essentially says the company will no longer be using the Game Boy brand. While at one point the DS was the 'third pillar' along with the Game Boy and the GameCube/Wii, the handheld has in recent years more than proven its worth. "This year in our marketing you really won't see much push against Game Boy itself, so it will kind of seek its own level. It's hard to say in the future if we will ever bring back the Game Boy trademark. It was a big risk for us to actually pass on it and call the new product the Nintendo DS, but it was part of Mr. Iwata's philosophy that if we're going to make a radical difference and try to reach a new audience, then we have to change the name ... We had to make a break even though we had one of the greatest trademarks in the history of the industry."
My point was that, at least to me, it shows that a company is probably more willing to innovate with their product if they are willing to step out into an entirely new name. It shows a certain level of marketing courage. Some people may not agree, that is why I said that it was my opinion. :D
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Gamecube of Nintendo? They couldn't use NGC, because that's already in use for the Neo-Geo color, and I guess they couldn't use GC because all acronyms are required to be three letters.