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Will MySpace Disrupt Television?

newsblaze writes "In the Media space, the internet has been threatening to be a highly disruptive technology for some time now. So far it has done quite a number on newspapers, who still don't understand the internet. There are a lot of people who like to have the paper in their hands, though, so newspapers are holding on. Television has no such ties to a physical medium. When Murdoch bought Myspace, I wondered how long it would be before he either found something to do with it — or gave up. Now it seems Murdoch has found a way to leverage his position, and put a massive squeeze on television. How far can he take this — and what will be the result?"

9 of 146 comments (clear)

  1. There's nothing worth watching on TV. by Anonymous Coward · · Score: 5, Insightful

    Not a lot more online. Let's get out more.

    1. Re:There's nothing worth watching on TV. by sudo · · Score: 5, Funny

      ... he says that while spending endless hours sitting in front of the 'puter waiting for First Post

    2. Re:There's nothing worth watching on TV. by urikkiru · · Score: 5, Informative

      The last time that I moved apartments, it was to move in with a friend of mine. We talked about it briefly, and decided we didn't want cable. Oh, we have a cable *modem*, but no actual broadcast television stations. Honestly, I have not ever missed it, and it's been about 3 years now. Oh, there's the occasional show that I want to see, and I try an episode online here or from a friend's DVD collection there. If I like it, I rent or buy it, and watch it. Or just watch it at a friends house. I watch a bit of Anime now and then as well.

      By and large however, TV is really no longer a way I spend a lot of my time. I really, really enjoy the lack of advertising bombarding me in my life.

      Just my 2 cents.

    3. Re:There's nothing worth watching on TV. by fotbr · · Score: 4, Insightful

      Not to mention how much time it frees up for other things. More coding, web surfing, photography, painting, writing, woodworking, hunting, fishing, restoring an old car/truck/motorcycle, whatever your choice of hobbies may be.

      Or you could just spend all the former TV time playing WoW.

  2. 'The Bigger Picture' by slughead · · Score: 4, Funny

    Many people who would normally watch 6 hours of TV a day are now using myspace for a similar amount of time.

    I'd say myspace has already disrupted television and will continue to do so, since a large portion of hours of television watched are these kids who are now using myspace.

    Comparing the two, it's hard to say which is worse. Customizing your myspace and/or writing in a blog can help one practice essential computer savvy and writing skills, whereas TV has the benefit of not being plagued with emos.

    It also could be argued that myspace 'comments'--which take up most of the average myspace user's time--actually diminish writing skills and intelligence (seriously, read somebody's comments; anybody).

    Now if you'll excuse me, I have to comb my hair over my forehead at an angle and take subtly sad photos of myself from a downward angle and blog about how 'indy rock' (emo) is 'the only joy in my desilate, sole-crushing, nitemarish, interminible, bleak, black, life.' [sic.]

  3. Onward into the Past! by gelfling · · Score: 4, Insightful

    I mean who the hell is going to watch game shows and reality shows on their laptop? If anything, leveraging MySpace means that TV eventually turns into YouTube length 'segments' e.g. the average television show will now be 10 minutes long and sponsored by one ad, just like TV was in the late 1940's early 50's

  4. Fixed that for you by PCM2 · · Score: 5, Funny

    Many people who would normally watch 6 hours of TV a day are now using Slashdot for a similar amount of time.

    I'd say Slashdot has already disrupted television and will continue to do so, since a large portion of hours of television watched are these dorks who are now using Slashdot.

    Comparing the two, it's hard to say which is worse. Customizing your Slashdot homepage and/or writing in a blog can help one practice essential computer savvy and writing skills, whereas TV has the benefit of not being plagued with nerds.

    It also could be argued that Slashdot 'comments'--which take up most of the average Slashdot user's time--actually diminish writing skills and intelligence (seriously, read somebody's comments; anybody).

    Now if you'll excuse me, I have to comb my hair over my forehead at an angle and take subtly sad photos of myself from a downward angle and blog about how 'Linux' (gnu) is 'the only joy in my desilate, sole-crushing, nitemarish, interminible, bleak, black, life.' [sic.]

    --
    Breakfast served all day!
  5. Only one thing will disrupt television (in the US) by dada21 · · Score: 4, Insightful

    That thing is the FCC. The FCC holds back broadcast technology, and in the end the medium, because it is too slow to diagnose where the market is heading and make changes to its regulations. This is done on purpose -- the FCC is provided for, and promoted, solely by those who previously controlled the distribution media like television and radio.

    Right now, we have cable and satellite for TV, and for Internet, for am majority of households and businesses. Both solutions are antiquated, and ready to be replaced. WiFi routers have proven that small-band radio hardware can be shared in relatively small spaces. All of my neighbors have routers, and we all work well together without major issues. In large urban areas, there are more problems with routers, yes, but this is the FCC's fault for not opening up the spectrum. Imagine how well broadcast technology would work if most of the currently used broadcast spectrum was unlicensed.

    The major television and radio networks are scared to death of what would happen if gigabit wireless because available in an unlicensed manner. "On-demand" would take on new meaning. Nielsen would be replaced with real-time, and accurate, statistics sold by Google Analytics or a variety of actual competitors (unlike Nielsen, who has no real competitors). Shows would make it, or break it, not just on mega-advertiser income, but also the chance to make an income based on direct viewer sponsorship (subscription), or a myriad of other income streams (AdSense, or who knows what else?).

    It is the regulation of the spectrum that is killing television and radio, as free market capitalists look for new ways to get information to those who want it. PeerCasting is amazing technology, which I already use to broadcast live church sermons to communities. It works well, so much better than public "Channel 19" a week or two later. When you can PeerCast straight to your car or your portable radio, the commercial radio stations will be dead. When you can watch one of a thousand TV shows, and become a hub for 5 or 10 others to watch it, the need for huge servers and huge pipes out of a studio will be ended. But that day won't happen with the FCC mandating frequency use to what worked 20 years ago.

    MySpace isn't the killer -- MySpace is just finding a way to be relevant using the tiny bit of wired connectivity they have available. Imagine a peercasted or torrented YouTube, shared by millions, anonymous, and unable to be regulated by the State. That's a future I'm ready for.

  6. Re:Only one thing will disrupt television (in the by fermion · · Score: 4, Insightful
    The thing about regulation is that allowed a business to live in a predictable environment and allows consumers to have predictable product. Much of our life is regulated, and the regulation causes problems. I can no longer awns out a million emails to random email addresses selling fake drugs and not expect some possible reprucusions. It is terribly unfair as it removes significant profit opportunities. However, there is benifit as consumers have some security in knowing that they are more likely to receive a stated product in exchange for payment.

    Other regulation, like the ones of the FCC, help distribute limited resources. In the case of broadcast radio and television, the monopoly covers a section and locality of the public airwaves.In exchange for the monopoly, the business agrees to some limite. Complaining about it is like public companies complaining about the regulation of the stock market. Companies that do not want such regulation, and want to treat the companies cash like thier own private liquid accounts, can choose to be private. There is no law forcing a company public.

    The boradcasters have been given a monopoly over the airwaves. They have given enough leeway in what to transmit. The only thing that has changed is that others have come in, and with much less public financing, created a competing system of content delivery. The broadcasters, coddled by years of monopoly status, are apparently unable to work in a free market. Sure they are less free than the paid station, but then they also have the only non subscription fee product. If they can't survive with the huge public subsidy of free bandwidth, then I can only assume that they are truly incompetent. No myspace isn't the killer. Softness from monopoly status is. Braodcast content is an extremely inefficient use of the bandwidth, and cannot support the bloated structure that seems to define most broadcast companies.

    And who really cares if broadcaster go off the air. That should be seen as a success. Privately funded enterprises killing government subsidized monopoly. Who can be against that? With the broadcasters gone, the bandwidth can be used for something else, by entrepenuers who are willing to rent the space at auction determined market value. I must say that I do not look forward to paying for radio and television, but I also realize that it might be better that continuously hearing people bitch about how unfair the rules are. Give the airwaves back to the public. Let the market decide how to use them best in the post analog world. Even the threat of such a thing will have the whiny wussy broadcast executives going to the hill and saying how absolutely happy they are with regulation.

    --
    "She's a scientist and a lesbian. She's not going to let it slide." Orphan Black