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Details of Microsoft's New Analytics Tool Leaked

Posted by ryuzaki0 on from the still-wouldn't-base-any-important-decisions-on-it dept.

hhavensteincw writes "Details of Microsoft's answer to Google's Analytics have leaked online. Screenshots have been posted on the Net of the new "Gatineau" Web analytics tool that Microsoft now says will be available in beta this summer. In a blog post, Microsoft's Ian Thomas also reveals that Microsoft will use Live ID (formerly Microsoft Passport) profiles to get its demographic data."

5 of 68 comments (clear)

  1. Reasons why this will fail by Anonymous Coward · · Score: 5, Insightful
    Reasons why this will fail, straight from the summary:
    1. The name sucks.
    2. It uses Microsoft Passport
    3. It's from Microsoft.
  2. End "Leaked" Abuse! by PavementPizza · · Score: 5, Insightful

    It wasn't "leaked", a word which gives it an aura of mystery it doesn't deserve. This is basically a press release, people! It's not like it's some big secret. The first time a corporation opens the kimono and shows off the latest new Microsoft ePenis it grew isn't a "leak". Stop it! Just stop abusing this. You're doing their marketing work for them!

    --
    Viper is the preferred editor of the Emacs operating system.
  3. Nice Graphs.. by tgatliff · · Score: 4, Funny

    I admit that those are some cool looking graphs, but considering Microsoft's past experience with collecting XP, Zune, and Vista sales numbers, I dont know if I want to rely on them collecting any numbers that my business might just have to rely on.. That is just me, though... :-)

  4. Is it just me... by Steve+Cowan · · Score: 4, Insightful

    Or does microsoft rename all of their technologies when they realize how stale and unmarketable they are? Like OLE / ActiveX / DirectX, winfx / .net, microsoft messenger / windows messenger / msn messenger / windows live! messenger, others that I can't think of .... ... and now Passport > Live ID? Will Balmer change his name next?

  5. Not much innovation. by apodyopsis · · Score: 4, Insightful

    Is it just me, or do Microsoft seem to not really innovate anymore?
    (if they ever did, yes I can see that one coming)

    Everything I have seen in the last few years (Aero, Zune, Search) seems more of a copy of other peoples innovation and hard work. Call me naive but thats not what I would call innovation, more like skimming the results of other peoples marketing and work.

    I only ask as this article was posted as "MS answer to Google's" and I'm seeing this an awful lot in the last few years....
    ...and now they feel the need to branch into all possible markets under the sun I'm getting kind nervous about their next move whatever it might be.