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Steve Jobs Hates Buttons
ElvaWSJ writes "While many technology companies load their products up with buttons, Steve Jobs treats them as blemishes that add complexity and hinder their clean aesthetics.
The iPhone is Steve Jobs's attempt to crack a juicy new market for Apple Inc. But it's also part of a decades-long campaign by Mr. Jobs against a much broader target: buttons.
The new Apple cellphone famously does without the keypads that adorn its rivals. Instead, it offers a touch-sensing screen for making phone calls and tapping out emails. The resulting look is one of the sparest ever for Apple, a company known for minimalist gadgets. "
You're missing the point. Buttons are intuitive, until you have 85 of them, all of which do something obscure.
The problem with buttons is they take up space - physical space and cognitive space. Watch a 65 year old try and use a modern A/V system remote, and they're totally lost. It's like looking at the cockpit of a 707.
It's a problem, because while 90% of the people only use 10% of the features, you have to be able to access the other 90% of the features. How many times do you change the surround sound mode of your home stereo? I did it once per input, then never did it again. So why do those buttons still take up space on my remote?
The harmony remote is one attempt at reducing the complexity - you trade complexity up front (you need to program the remote with your devices) for simplicity later. The above mentioned 65 year old had no problem watching TV with the harmony remote - on a system an order of magnitude more complicated than his.
The higher-end models have almost no buttons; they have screens that overload. In fact, you really only need four or five for a TV remote: volume up, volume down, channel up, channel down, power, change input. Sure, the number keys are nice, but they aren't necessary.
However, a more sophisticated remote costs more money. Simplicity always costs more up front, but pays off every day because there's less aggravation. Buttons are cheap. Removing buttons is expensive.
So those of us who are able to drive and talk safely should suffer with the rest of you?
Yes.
Most people can drive safely under normal conditions on the phone. Most people can drive safely under normal conditions with a BAC up to 0.15 or even 0.20. Most people can drive safely at 20-30mph over the posted speed limit.
Driving laws exist for the "not most" situations, however. Some people can't safely drive a monotonously straight road on a clear day while sober and well-slept. Roads occasionally get icy (in the North). Kids (or deer) sometimes jump out in front of your car with no warning (hey, I'd call that "Evolution", but the pesky legal system tends to call it "involuntary manslaughter"). People age and their eyes and reflexes get worse.
Put bluntly, we cripple the majority rather than take away the licenses of the 10% or so who should never get behind the wheel in the first place.