Nielsen's First PlayMetrics Results Announced
June was the first month that Nielsen's new approach to tracking game play was fully implemented, and the statistics from last month are now out. Some sample numbers: "The company determined that 68.1 million individuals used a videogame console in June, playing an average of 7.5 days during the month. The PlayStation 2 was the most-played console, accounting for 42 per cent of the total console usage ... The Xbox 360 accounted for eight per cent of console playing time. Its users logged in an average of 2.2 sessions per day, with an average session length of 61 minutes. The PS3 accounted for 1.5 per cent of console usage. Its users logged in an average of 1.9 sessions per day with an average session length of 83 minutes-the longest playing session of all consoles studied. The Wii, by comparison, accounted for four per cent of overall console playing time. Its users logged in an average of 1.78 sessions per day with an average session length of 57 minutes." GameDaily has further demographics from the results.
the DS and PSP? While they aren't consoles, they are still part of the video game market. And considering hwo the DS has creamed a lot of the consoles you would think they would want that info.
Could the PS3's higher session lengths compared to the other two "next-gen" consoles be explained by a higher proportion of people watching movies on the console (instead of playing actual games)? That would make sense since I know several people who bought the PS3 just to use it as Blu-ray player.
Rankmaniac 2010
Might the fact that the less costly console appears in more affluent homes tell us something about the target market and priorities of those who purchase these machines? Also, why no numbers for PC, only rankings?