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Cisco to Kill Linksys Brand Name

Posted by CowboyNeal on from the alas-we-hardly-knew-ye dept.

Mav sent in this article that opens, "In a roundtable with the European press, John Chambers confirmed the "end of life" of the Linksys name, being replaced by the new and redesigned Cisco branding." He explains, "It will all come over time into a Cisco brand. The reason we kept Linksys' brand because it was better known in the US than even Cisco was for the consumer. As you go globally there's very little advantage in that."

1 of 262 comments (clear)

  1. bad move (tm) -- piss off your loyal geeks by Anonymous Coward · · Score: -1, Flamebait

    Killing the linksys brand == inviting me to try someone else. Personally have spent over $300 on Linksys products, and I'm responsible for several hundred more in purchases (through friends), but I've never spent a dime on Cisco (directly; I'm sure my ISP uses them).

    I'm a vindictive customer, so if you kill off my favorite product, I'll ALWAYS go to the competitor first next time even if it costs more. And I'll recommend the competitor to my friends.

    Cisco is on my shit list now, but I guess they figure they can write even off several thousand former loyal customers like me, since they're expanding their target market. Afterall, we probably only make up less than 1% of their total revenue.

    So... any suggestions for my next router? I'm listening (as long as the answer isn't cisco)...