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Cisco to Kill Linksys Brand Name
Mav sent in this article that opens, "In a roundtable with the European press, John Chambers confirmed the "end of life" of the Linksys name, being replaced by the new and redesigned Cisco branding." He explains, "It will all come over time into a Cisco brand. The reason we kept Linksys' brand because it was better known in the US than even Cisco was for the consumer. As you go globally there's very little advantage in that."
Does the consumer stuff get better, or the enterprise stuff get worse?
"I use a Mac because I'm just better than you are."
Borland - Inprise - Borland.
The uninformed user knows Cisco as "the network company that the Internet is connected with." Being able to put that logo on consumer-grade broadband and networking products would/will continue to be a huge boon for marketing. Had someone told me 10 years ago that I could own *my very own* full-featured Cisco router for under $100, I would've given a finger to sign up.
Interested in open source engine management for your Subaru?
Black and Decker used to be a trusted name amongst professionals until they started making toasters, household electric screwdrivers, etc. It eroded the brand. Black and Decker then took DeWalt, a brand that had languished against its competitors, but revitalized it by becoming the new name for Black and Decker's professional line of tools. Same tools, just a new name to get away from the consumer-grade equipment.
The same may happen to Cisco. Sometimes it's best to have a "professional-grade" brand versus a consumer-grade one.
Click here to learn a little bit more about the Black and Decker and DeWalt name game.