Cisco to Kill Linksys Brand Name

Mav sent in this article that opens, "In a roundtable with the European press, John Chambers confirmed the "end of life" of the Linksys name, being replaced by the new and redesigned Cisco branding." He explains, "It will all come over time into a Cisco brand. The reason we kept Linksys' brand because it was better known in the US than even Cisco was for the consumer. As you go globally there's very little advantage in that."

Comments

I'm not sure this is a good idea.

[djh101010]

Don't get me wrong, I'm sure some reallllly smart marketing type people at Cisco ran some sort of study or something but, Linksys is consumer stuff. Cisco is enterprise stuff. Why dilute the brand for the enterprise stuff with consumer-grade equipment being associated with the name? Then again, where is there more money to be made? Not sure I have an answer but I'd be interested in hearing what others think about keeping the identity separate vs. combining them into one. Seems to me that "Linksys, a division of Cisco" would be as confidence-boosting as calling it Cisco, to the consumer. And I'd prefer to know that if something says Cisco, it's the real deal, not some 60 dollar best-buy grade piece of switchgear.

Re:Should have been the plan from the beginning

[Endo13]

I have to agree with you 100%. GP apparently hasn't had a lot of experience with many models of many brands of consumer-level networking equipment. I after testing/installing/configuring hundreds (probably thousands, I really haven't kept track) of consumer networking equipment parts, no brand in my experience has had nearly as a high a failure rate as Linksys. And I know this next bit is going to seem an exaggeration or a troll, but it's not. In the dozens of Linksys routers and switches I've worked with, I've actually had over a 50% failure rate. Admittedly, with my job I generally only get called in only to solve problems. But the fact is, when I get called to a job where a Linksys part is involved, more than half the time that part must be replaced. When other brands of networking equipment are in use, it's rarely a defective part.

Re:So what happens now

[Short Circuit]

My prediction: They'll attempt to build consumer-grade products using their enterprise technology. Because it won't be a perfect fit, you'll get quirks in the consumer-grade products. The consumer-grade division will make demands on the engineers behind the enterprise technology, to get a better-fitting product. The changes to the enterprise technologies will inadvertently cause problems in those technologies fitting in with their enterprise customers.

Long story short, Cisco's enterprise products will lose market share to their competitors, and Cisco will do one of three things: 1) They'll pull out of the consumer market and focus on their enterprise customers. 2) They'll work to keep their enterprise and consumer product divisions separate, even if it means duplication of effort. 3) They'll do neither, decrease in value, and get bought up by an equity firm to be sold off for parts.

Killed by Broadcom

[jihadist]

The linksys brand was solid, until their routers started using broadcom chipsets, and immediately began to suck. Millions of people who would have bought linksys if their "computer literate" neighbor had been able to recommend it thus did not buy linksys. Cisco, being smart MBAs with the souls of paperclips, have now decided to use a brand everyone still trusts before they pump up sales and ditch the company to toolish shareholders before retiring to Cuba.

Re:So what happens now

[jollyreaper]

Does the consumer stuff get better, or the enterprise stuff get worse? I think we know the answer there. There's a reason why most companies try to keep professional and consumer gear segmented. Consumers may not even know what they're looking for, especially when it comes to geek stuff like networking gear. Professionals are going to be the ones who usually see through the bullshit, will notice when a trusted brand starts to suck eggs, and will move on with barely a tear shed for nostalgia. Cisco's branding is "we're big boy professional gear so you're going to pay to get into our league." Given the way these trends usually go, this just means that the consumer-end stuff will be typical cost-cutting Mickey Mouse bullshit and the pointy-haired bosses and marketing weasels will push for that same approach in the professional end.

Anyone read the articles about how Wal-Mart would approach companies whose brands are positioned as high-quality and asked them to spank together some cheap-ass China-made crap to market under that brand-name? The article I'm thinking of in particular is Snapper lawnmowers. The Snapper people finally told Wal-Mart where to stick it because it was impossible to make a quality mower at a Wal-Mart price, they'd have had to whore the company name and ruin their reputation to do it.

Hopefully I'm overreacting here and this won't even be a speed-bump for the company. But I'm thinking back to that topic yesterday about "dead companies with good products" and my Spidey sense is tingling.