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360 HD-DVD Add-on Dropped to $179
Joystiq reports that the HD-DVD add-on for the 360 has been permanently dropped in price to $179. Additionally, Bob Barker style, you get five free movies too: "Appearing at Comic-Con in San Diego, the announcement was made amidst promotion for the HD-DVD releases of the film 300 and the cheerleader epic, Heroes. Not content with just a twenty dollar dip, Microsoft has extended Toshiba's 'Perfect Offer' promotion to Xbox 360 owners, awarding five free movies with purchase. The hard part now is choosing between Casablanca and The Dukes of Hazzard. Naturally, the Xbox Live Marketplace wasn't left out in all this news as 300 will be making its way to the service in HD on August 14th, while free content for Heroes will arrive sometime before its HD-DVD release."
rtfa, not only a $20 price cut, but 5 free hd dvd movies. As expensive as these things are, your getting at least a $100 in bonuses. This might make me go out and get one, provided I could get the season 1 of heroes as one of my 5.
The 5-free thing is just a "me too" for the offer that is currently available for BluRay players.
You can't pick whichever ones you'd like. Similar to the BluRay offer, you have strict restrictions on which crappy movies you can get free. The list is available in PDF format only. Check it out. No Heroes.
1) Target does sell the Xbox 360 HD-DVD and they also sell HD DVD players on their website.
2) You are underestimating the sophistication of the market if you think that just because you can't walk into your local Target and buy a BR, that is going to affect people from making an informed decision on what to buy for a relatively technical piece of kit. The internet wasn't around back in the day of Beta/VHS.
3) Target customer service for tech pretty much is non-existant. If you want to by something fancy/technology-wise and you're not an internet-informed / internet-shopper, you go to Best Buy or Circuit City - both are HD dealers.
4) Not saying who is going to win the format war, or if there will be a truth when/if folks just publish on a duel-format disk and the cost of duel-format players drops. But this isn't a huge blow that people are making it out to be.
That is not true. Target agreed to a limited exclusivity agreement with Sony to carry only their BR player for a time. They still sell hd-dvd movies, as well as the HD-DVD addon for Xbox360. Assuming the war is still ongoing after Christmas, they will start carrying hd-dvd drives too.