Judge Permits eBay's "Buy It Now" Feature
stalebread points to a Reuters story reporting that a federal judge refused to issue an injunction against eBay's "Buy It Now" feature. Quoting: "Judge Jerome B. Friedman of Federal District Court denied a motion by the Virginia company, MercExchange, for a permanent injunction to stop eBay from using the feature. The Supreme Court ruled last year that, although eBay infringed upon MercExchange's patent for the service, it was up to the lower court to decide whether eBay had to stop using it. 'MercExchange has utilized its patents as a sword to extract money rather than as a shield to protect its right to exclude or its market share, reputation, good will, or name recognition, as MercExchange appears to possess none of these,' he wrote."
Ahh, but Pepsi isn't the enemy here. It's small supermarket soda makers.
If Generic Publix Soda tastes exactly like coke, why pay more money for the coke when you can just buy Publix soda and have it taste exactly the same?
They can even market it that way. "The same great taste at a quarter the price!"
But apparently they don't, because store-brand soda *SUCKS*.
-Z
Google News has articles about everything. Hell, by definition they have articles about everything in Slashdot since it carries Slashdot. This is +5 Informative now!?
Comment of the year