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NYT Exposes the Identity of Fake Steve Jobs
mattatwork writes "NY Times writer Brad Stone figured out the real identity of Fake Steve Jobs. With classic nick names like 'freetards' and 'beastmaster' Fake Steve captured an audience of 700,000 visitors to the site and around 50 emails a day. According to Daniel Lyons, the senior editor at Forbes magazine who maintained the blog, there is no definite plan for the future of the site. 'Mr. Lyons said he invented the Fake Steve character last year, when a small group of chief executives turned bloggers attracted some media attention. He noticed that they rarely spoke candidly. "I thought, wouldn't it be funny if a C.E.O. kept a blog that really told you what he thought? That was the gist of it." Mr. Lyons says he recalled trying out the voices of several chief executives before settling on the colorful Apple co-founder. He twice tried to relinquish the blog, but started again after being deluged by fans e-mailing to ask why Fake Steve had disappeared.'"
Fake, everyone knows Steve Jobs isn't real.
I can just imagine the reporter in full Nancy Drew mode poring over clues.
Break out your magnifying glass kids, we're off to solve the Mystery of The Fake CEO Blogger!
A few years ago, a friend directed me to http://johnhoward.blogspot.com/. It's one of the few web pages I've actually laughed out loud at. It's written in a great style.
I feel like a tiny bit of myself has been killed today. I will never experience the same innocent joy that accompanies reading a fake CEO blog again. Damn frigtard reporters.
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The New York Times is now working on the identify of an even more prolific online writer, "Anonymous Coward".
Yeah, but the Fake Steve Jobs was fake...