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NYT Exposes the Identity of Fake Steve Jobs

mattatwork writes "NY Times writer Brad Stone figured out the real identity of Fake Steve Jobs. With classic nick names like 'freetards' and 'beastmaster' Fake Steve captured an audience of 700,000 visitors to the site and around 50 emails a day. According to Daniel Lyons, the senior editor at Forbes magazine who maintained the blog, there is no definite plan for the future of the site. 'Mr. Lyons said he invented the Fake Steve character last year, when a small group of chief executives turned bloggers attracted some media attention. He noticed that they rarely spoke candidly. "I thought, wouldn't it be funny if a C.E.O. kept a blog that really told you what he thought? That was the gist of it." Mr. Lyons says he recalled trying out the voices of several chief executives before settling on the colorful Apple co-founder. He twice tried to relinquish the blog, but started again after being deluged by fans e-mailing to ask why Fake Steve had disappeared.'"

1 of 166 comments (clear)

  1. try reading groklaw by Anonymous Coward · · Score: 0, Troll

    I did, but I couldn't get past the dovetail between PJ and every friggin word that came out of Eben Moglen and the FSF.

    Oh by the way, any of you 'freetards' that post on a site that is supported by proprietary software vendor advertising dollars (this site) are evil.