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Pay-For-Visit Advertising

theodp writes "US patent office documents released Thursday show that a startup named Pelago is seeking a patent covering Pay-For-Visit Advertising, which uses GPS, Bluetooth, or RFID on your mobile devices to track your travels to see if you wander into a place of business that appeared in an ad shown earlier on your cellphone, PDA, or laptop. To maximize ad revenue, phone calls are also tracked to see if you dial a number associated with an ad, and financial transactions are examined to see if you make a purchase from an advertiser. The application goes on to note that the system may be of interest to government agencies. Pelago just raised $7.4M from the likes of KPCB and Jeff Bezos."

3 of 176 comments (clear)

  1. Can't I just have the chip implanted already? by PoliTech · · Score: 5, Funny

    I really dont want to carry all those gadgets around, especially at the beach. So if you could just inject that RFID tag into my neck right here...

  2. Now I will generate revenue for somebody by crovira · · Score: 4, Funny

    without my knowledge of who, what or where, just by going to work everyday.

    1. Set up a surveillance society,
    2. Watch everybody all the time,
    3. ???
    4. Profit

    Steps 1 & 2 are already happening whether we want them to or not. Its a done deal.

    But the greedy little prick wants to patent it too.

    God I wish I had balls that big.

    --
    MSBPodcast.com The opinions expressed here are my own. If you don't like 'em... Think up your own stuff.
  3. I have two simple, effective words for Pelago... by fallen1 · · Score: 5, Funny

    Fuck. You.

    --

    Dream as if you'll live forever.
    Live as if you'll die tomorrow.
    ~Anonymous~