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Pay-For-Visit Advertising

Posted by kdawson on from the maybe-the-fbi-will-have-to-pay-royalties dept.

theodp writes "US patent office documents released Thursday show that a startup named Pelago is seeking a patent covering Pay-For-Visit Advertising, which uses GPS, Bluetooth, or RFID on your mobile devices to track your travels to see if you wander into a place of business that appeared in an ad shown earlier on your cellphone, PDA, or laptop. To maximize ad revenue, phone calls are also tracked to see if you dial a number associated with an ad, and financial transactions are examined to see if you make a purchase from an advertiser. The application goes on to note that the system may be of interest to government agencies. Pelago just raised $7.4M from the likes of KPCB and Jeff Bezos."

1 of 176 comments (clear)

  1. Re:no thanks by Anonymous Coward · · Score: -1, Offtopic

    Your cellphone company can already track your cellphone everywhere you go.

    If you don't want to be seen going somewhere then take out your battery. For added anonymity use prepaid cellphones only.

    That is what the jihadis do in Palestine and Occupied Iraq.