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PR And The Game Media, The Rockstar Way

Posted by Zonk on from the glove-in-hand dept.

simoniker writes "Discussing PR and the media, former Rockstar Games PR rep Todd Zuniga discusses how the company tried to manipulate the game press as part of an in-depth article on how the two forces interact: "In part, it's a numbers game... Otherwise, it's history. Who wrote negatively about the games, and who hasn't? We never worked with [gaming website] GameSpot while I was there because 'they just didn't get it.'... Hilariously, we even had a list of journalist preferences: 'Likes cake, married, went to school at Indiana U'.""

1 of 46 comments (clear)

  1. Re:Not that convenient. by timftbf · · Score: 2, Informative

    See www.boardgamegeek.com and geekbuddies, which does exactly that for boardgames.

    We just need someone to re-implement for www.videogamegeek.com :)