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Gamers Don't Know Their Own Consoles
deadmantyping writes "Ars Technica reports on a survey of 6,260 responses which indicates that only 40 percent of PS3 owners knew that their console included Bluray. Apparently a large portion of gamers aren't aware of the non-gaming capabilities of their systems. Ars speculates that this might help explain Nintendo's apparent dominance in the console market since their introduction of the Wii."
Yeah, wtf? It's almost as if they bought it to just play video games...
End transmission.
One of the interesting quirks of the market is that if you position a device as a game machine, people will buy it as a game machine. Thing like the media it takes are secondary to the function the device is being sold for. So if you sell your machine as a game machine, expect that people will treat it as such and compare it to other game machines. Secondary features like the BluRay drive will only matter if the device compares favorably on its primary function.
Now if you position a device like the PS3 as a Sony's PlayStation Media Center, suddenly it looks like a good deal. It can play BluRay, PS1 games, PS2 games, and games "designed for the BluRay format". All for less than competing BluRay players.
It's too bad that Sony didn't do this. They might have had a better response if they had.
Javascript + Nintendo DSi = DSiCade
My local Fry's had a gigantic sign over the blu-ray section the other day that said, "Blu-Ray discs require a Blu-Ray player." If there is enough confusion to justify that sign (Which just appeared there despite the fact that the Blu-Ray section has been there since late last year) then it is not surprising that many PS3 owners might be confused as well.