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Only 25% of Firefox Downloaders Are 'Active Users'

Posted by ryuzaki0 on from the i-account-for-ten-percent-of-that dept.

bheer writes "The Guardian points out a page on the Mozilla wiki noting that 'only 50% of the people downloading Firefox actually try it out, and only a further half of those continue to use it actively.' ZDNet has some commentary on the browser's retention rate. While a 25% retention rate isn't necessarily bad, Mozilla is trying to improve these figures with a 12 point plan that includes more TV and media advertising, a better start page and several installation tweaks."

1 of 294 comments (clear)

  1. How do they measure this?? by Andrewkov · · Score: 5, Insightful

    I use Firefox as my main browser, but I've downloaded it many times to different PC's (which I may use only occasionally). I wonder how this affects their numbers.