Slashdot Mirror
Halo 3 Preorders Top 1 Million, Marketing Begins
Gamespot reports that Halo 3 has broken the all-time record for videogame preorders in North America. There are now more than 1 million copies of the title reserved across the continent. "The figure means that the Halo 3 launch could potentially be bigger than that of Halo 2. The then-Xbox-exclusive sold 2.38 million units in the US and Canada in the 24 hours after went on sale on November 16, 2004, generating an estimated $125 million. Halo 3 preorder customers' passion for the game is such that cost is apparently no object. As part of today's announcement, Microsoft warned that, despite its premium price point, the collectible Halo 3: Legendary Edition is on track to sell out before the game launches. The bundle, which includes a miniaturized version of the Master Chief's helmet, retails for $129.99 in the US, but is already sold out at several online retailers in the UK."
Holy Moly! Thats pretty impressive. If that was a music album it would already be considered "platinum". All that without any hardcore marketing. I guess it's true that the game industry is going to surpass the music industry, if it hasnt already.
I think with a million preorders, the marketing is pretty much done.
Heh, you haven't seen anything yet.
In the highly unlikely event of the game selling out, MS could push a button and produce 100,000 more in a single day. I really don't understand why anyone pre-orders so far in advance. The game will available everywhere with no difficulty at all. Preorder is a total and utter waste of time.
The publishing duties aren't held by the same people who do the development. Of course, I'm not going to argue with you about any of it, your cynicism shows your opinion of the game is locked before it's even finished.
Slashdot - where whining about luck is the new way to make the world you want.