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Halo 3 Preorders Top 1 Million, Marketing Begins

Posted by Zonk on from the flash-flood-of-master-chiefery dept.

Gamespot reports that Halo 3 has broken the all-time record for videogame preorders in North America. There are now more than 1 million copies of the title reserved across the continent. "The figure means that the Halo 3 launch could potentially be bigger than that of Halo 2. The then-Xbox-exclusive sold 2.38 million units in the US and Canada in the 24 hours after went on sale on November 16, 2004, generating an estimated $125 million. Halo 3 preorder customers' passion for the game is such that cost is apparently no object. As part of today's announcement, Microsoft warned that, despite its premium price point, the collectible Halo 3: Legendary Edition is on track to sell out before the game launches. The bundle, which includes a miniaturized version of the Master Chief's helmet, retails for $129.99 in the US, but is already sold out at several online retailers in the UK."

2 of 111 comments (clear)

  1. Impressive by JeremyGNJ · · Score: 3, Insightful

    Holy Moly! Thats pretty impressive. If that was a music album it would already be considered "platinum". All that without any hardcore marketing. I guess it's true that the game industry is going to surpass the music industry, if it hasnt already.

  2. Re:Understatement? by binaryspiral · · Score: 3, Insightful

    I think with a million preorders, the marketing is pretty much done.

    Heh, you haven't seen anything yet.