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Big Business Loves the Computer Gaming Industry

David Greenspan writes "Video games are no longer exclusive to a consumer market. Business Week has an article on the new trend of big business willing to pay millions for custom-made games. The casual market has inspired folks in business to realize the broad appeal of games, and some of the possibilities inherent to the medium. As a result, business games are now big business. From the article: 'To reach the billion-dollar mark, the market will have to overcome the common wisdom that games are inherently not serious. A serious games market will also require game developers to shift from the traditional business-to-consumer model to a business-to-business one. Today when major studios and publishers are approached by companies interested in commissioning, say, an employee-training game based on a successful commercial title, more often than not those studios and publishers decline. Even if the interested company is offering $5 million, it's not worth the gamemakers' time to divert engineers from a commercial title likely to generate hundreds of millions of dollars in sales.'"

13 of 104 comments (clear)

  1. Re:first post by Night+Goat · · Score: 2, Funny

    The logic makes sense to me. Now, back to flipping through Muscle & Fitness Magazine! God, those guys are BUILT!

  2. Salesman: Blood Money by PJ1216 · · Score: 3, Funny

    I can't wait for the business training game, Salesman: Blood Money, where you play as Mr. 47, a genetically engineered salesman, created from the DNA of the five more dangerous salesmen.

  3. Well why not??? by LordPhantom · · Score: 3, Funny

    Why not produce those games? For example, a lawyer training game based upon something like Resident Evil or BloodRayne - they're already disease-infested vampires, it should require virtually -no- changes!

  4. Make training fun! by HitekHobo · · Score: 4, Funny

    I can already see the Doom clone for customer service reps.

    1) Customer lures you in with the promise of an easy frag. - "I can't get my email."
    2) Customer side steps your opening salvo - "Yes, my computer is plugged in."
    3) You run out of ammo while the customer bunny hops towards you. - "I have just tried telnetting to port 110 on pop.yourcompany.com and recieved a timeout. I then tried a traceroute and can't reach your facility."
    4) Customer drops a grenade on your head - "No, I think it could be the power outage in your data center that is being reported on CNN right now."
    5) You respawn in the middle of 10 customers holding grenades. - "Somebody turn on the ambush for God's sake!"

  5. Re:Serious business? by cHALiTO · · Score: 2, Funny

    Even better, consider war games, or a nice game of chess. I'd throw in tic-tac-toe in there, just in case ;)
    --
    "Luck is my middle name," said Rincewind, indistinctly. "Mind you, my first name is Bad." -- Terry Pratchett
  6. Re:Too dry, but i agree. by FiveDollarYoBet · · Score: 2, Funny

    Synergy Enhancers!

  7. Re:Learning tool indead by Anonymous Coward · · Score: 1, Funny

    Face it, the sysadmin will NEVER get the girl at the end of the game. The closest would be to find a user's pron stash.

  8. Re:Name change by andphi · · Score: 2, Funny

    This Software Was Made For Business

    Rated M for Mature:
    For Real-world situations, Work-like Environment, Frequent Interruptions, and Panic-inducing Deadlines.

    Rated AO for Adults Only:
    Portrays Double-Entry Accounting and Enforces GAAP

  9. Re:Too dry, but i agree. by vigmeister · · Score: 3, Funny

    Rainbow Six Sigma

    'nuff said

    Cheers!

    --
    Atheist: Buddhist in a Prius
  10. Re:Serious business? by Chris+Burke · · Score: 2, Funny

    I thought Serious Sam settled this whole "games can't be serious" business a long time ago. Sam was very serious. The engine for the game was serious too.

    Croteam was ahead of their time in more ways than one; they'd seen the need for seriousness in the games industry, and they provided it in spades.

    --

    The enemies of Democracy are
  11. Re:Name change by Anonymous Coward · · Score: 1, Funny

    The only thing that separates Graphic Novels from Comic Books is the price.

  12. Re:Cereal Phlegm Monsters by Radical+Moderate · · Score: 2, Funny

    So you're saying it's a wad of phlegm?

    --
    Never let a lack of data get in the way of a good rant.
  13. Some Employee Training Games I'd Like to See by skeevy · · Score: 2, Funny

    How to find the meeting room:

    >you are in a twisty maze of cubicles, all alike

    How to navigate the HR benefits phone tree:

    >you are in a twisty maze of indecipherable options, all alike

    How to navigate the office supply procurement web site:

    >you are in a twisty maze of unusable web pages, all alike