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YouTube Begins Defense, Seeks Depositions
eldavojohn writes "YouTube has begun their defense against Viacom by first calling on 30 depositions from people like Jon Stewart & Stephen Colbert. While the article mentions that YouTube has not revealed what they hope to gain in these depositions, I think Jon Stewart's opinions will weigh in favor of YouTube. Comedy Central's parent company, Viacom, objects to YouTube's hosting of their content. Comedy Central hosts many Daily Show & Colbert Report clips on its own site, bringing in its own ad revenue."
I'm pretty sure both Stewart and Colbert have previously stated that they were pleased to see clips of their shows on YouTube, as it could only generate publicity and drive more viewers to the show. Unfortunately, neither gentleman holds the copyright to the shows, so their opinions might not carry much weight in this case. They may be the stars in front of the camera, but they are still basically employees.
"Every great cause begins as a movement, becomes a business, and eventually degenerates into a racket." -- Eric Hoffer
In this particular case you may not be entirely correct. Stephen Colbert held a contest called Stephen Colbert's green screen challenge, which had viewers take stock footage of colbert messing around with a lightsaber and edit it in any way. The submissions were supposed to be made on youtube, not on any hardware Viacom provided. Submissions of the contest were regularily shown on the Report for over a month.
Both the Daily Show and the Report have used youtube in many ways to poke fun at it and use it for their show. Since Stewart and Colbert both have much to do with their shows content creation, it fits that they might be deposed.
If you have something that you dont want anyone to know, maybe you shouldnt be doing it in the first place -Eric Schmidt
Exactly. The sooner the content industry gives up on this obsession with complete control, the sooner a viable business model will emerge (and by "viable" I mean "fits with the internet").
Yes, some users will edit-out the commercials. Others will skip past them. It doesn't matter. A very large number of users won't bother skipping the commercials (if they are sufficiently short and not too frequent). And, if you make the shows very easy to find and download, users won't bother looking on P2P sites for the equivalent commercial-free version.
The key here is to make the experience for the consumer sufficiently convenient that they no longer feel the need to overcome "the system." When commercials are annoying, people learn to circumvent them (e.g. adblock on webpages, record and fast-forward for video). When commercials are "good" (sufficiently short, infrequent, and maybe even entertaining), people will watch them.