Netflix Makes It Easy To Reach a Human

msblack writes "In a move that goes against the prevailing trends of outsourcing and non-interactive customer support, Netflix has forsaken e-mail as a means of resolving customer problems. According to the NYTimes article, Netflix set up a call center in Portland OR, shunning other popular US call center cities (because Portland natives were perceived to sound friendlier) or off-shoring. 'It's very interesting and counter to everything anybody else is doing,' said Tom Adams, a market researcher in Carmel, California. 'Everyone else is making it almost impossible to find a human.'"

Comments

Yet another way Netflix is superior to Blockbuster

[elrous0]

I used to be on Netflix years ago, when they first got started. But I left when they started the subscription model and started throttling.

But a few months ago, I decided to get back into it. At the time, I decided to try out both Blockbuster and Netflix at the same time, just to see how they stacked up. In the end, there was no comparison. Blockbuster's only advantage was their store exchange feature (where you can return your rental in a store and pick out a new DVD from the store). But it was completely outweighed by the terrible quality of every other aspect of their service.

Blockbuster was SLOW. Netflix, for me has a two day turnaround--I drop a DVD in the mail and 2 days later a new one. Blockbuster's turnaround was several days at best, much longer at worst.

Blockbuster's queue system is weak. It's nowhere nearly as sophisticated as Netflix's. Moving things around in Blockbuster's queue is a pain and it lacks features like getting a summary of the movie just by hovering your cursor over it and dragging-and-dropping movies to change their order.

Blockbuster's selection is a JOKE compared to Netflix. This is especially important to me as an indie film fan.

Blockbuster throttled me almost from day one. Movies would sit at the top of my queue with "Available" status, yet they would ship out a movie that was 6th on my list, and it would take them several days to do even THAT.

To me, this news of better customer service is just another way that Netflix shows that they've really got their stuff together. Blockbuster may have the store model down, but their online store leaves MUCH to be desired.

Not entirely the situation....

[PlatyPaul]

One important point which is ignored in TFA is that the use of simple to-the-point web forms for common issues (such as lost/damaged discs, excessive delays, or incorrect mailings) means that the typical user never has to call or email in the first place. Unlike a lot of other websites, these forms actually don't suck, either. In case you're a user and haven't found them yet, they're all accessible off of your account page.

Also, Netflix users frequently receive emails which are "checking up" on movie arrival times in order to provide an accurate estimate of when shipped discs will arrive. Having changed addresses twice with our family account, my wife and I have been very grateful for this "getting things right" mentality.