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How Much Are Ad Servers Slowing the Web?

Posted by kdawson on from the but-not-for-firefox dept.

vipermac writes "Most of the times I have a problem with a Web page loading slow or freezing temporarily, I look down at the status bar and see that it's waiting on an ad server, Google Analytics, or the like. It seems to me that on popular Web sites the bottleneck is overwhelmingly on the ad servers now and not on the servers of the site itself. In my opinion we need a better model for serving ads — or else these services need to add more servers/bandwidth. Are there any studies on the delay that 3rd-party ad servers are introducing, or any new models that are being introduced to serve ads?"

5 of 363 comments (clear)

  1. use firefox and adblocker! by fred+fleenblat · · Score: 5, Funny

    problem solved.

    1. Re:use firefox and adblocker! by skoaldipper · · Score: 5, Funny

      Pipelining? So Ted Stevens was right!

      By the way, I set pipelining.tube.maxrequests to 128. The googles, they do nothing...

      --
      I hope, when they die, cartoon characters have to answer for their sins.
    2. Re:use firefox and adblocker! by Anonymous Coward · · Score: 5, Funny

      Kleptomaniac? Is the the KDE p2p app?

  2. what ads? by ianare · · Score: 5, Funny

    What ads are you guys talking about, I see barely any at all. *turns off ad block plus, refreshes* Holy crap! How do you even go online like this? You might as well just watch TV.

  3. Re:Browser's fault? by pedramnavid · · Score: 5, Funny

    I work for an ad serving company and
    release the hounds.