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How Much Are Ad Servers Slowing the Web?

Posted by kdawson on from the but-not-for-firefox dept.

vipermac writes "Most of the times I have a problem with a Web page loading slow or freezing temporarily, I look down at the status bar and see that it's waiting on an ad server, Google Analytics, or the like. It seems to me that on popular Web sites the bottleneck is overwhelmingly on the ad servers now and not on the servers of the site itself. In my opinion we need a better model for serving ads — or else these services need to add more servers/bandwidth. Are there any studies on the delay that 3rd-party ad servers are introducing, or any new models that are being introduced to serve ads?"

2 of 363 comments (clear)

  1. Re:use firefox and adblocker! (mod up parent) by cpm80 · · Score: 0, Offtopic

    At least I thought it was funny, but I'm just a guy who used up all his moderator points yesterday.

  2. Mr. Burns? by antdude · · Score: 0, Offtopic

    Is that you, Mr. Burns? --Mr. Smither

    --
    Ant(Dude) @ Quality Foraged Links (AQFL.net) & The Ant Farm (antfarm.ma.cx / antfarm.home.dhs.org).