How Much Are Ad Servers Slowing the Web?

vipermac writes "Most of the times I have a problem with a Web page loading slow or freezing temporarily, I look down at the status bar and see that it's waiting on an ad server, Google Analytics, or the like. It seems to me that on popular Web sites the bottleneck is overwhelmingly on the ad servers now and not on the servers of the site itself. In my opinion we need a better model for serving ads — or else these services need to add more servers/bandwidth. Are there any studies on the delay that 3rd-party ad servers are introducing, or any new models that are being introduced to serve ads?"

Comments

Re:use firefox and adblocker! (mod up parent)

[cpm80]

At least I thought it was funny, but I'm just a guy who used up all his moderator points yesterday.

Mr. Burns?

[antdude]

Is that you, Mr. Burns? --Mr. Smither

Re:Use Adblock with my subscription...

[JAB Creations]

/. Repliers: If you are not credible, don't post. If you don't have something helpful that the community can't benefit from, don't post. If you can't even write validate HTML and have the balls to criticize a site that you'd never be able to replicate, don't post.

caluml: Horizontal scrollbar in a GECKO browser, only over-zealous privacy advocates and perverts disable JavaScript. Your site is weak-sauce as is anything you even think would stand up as a viable criticism of my work.

emseabrown: You are just an anonymous coward behind a random name on the internet jumping on the bandwagon.

hairykrishna: More horizontal scrollbars in a Gecko browser, your site isn't even a domain name. You've invested no money behind your name.

To anyone who even thinks about posting something negative in reply to this: get off the bandwagon. These people have no credibility and if we were in a room of thousands of people my credibility and balls to post something nice for the community will outweigh your need to spew negativity. /. articles are interesting but the commenters negativity will have me no longer desiring to share anything useful to this community. If you're a /. moderator feel free to dock people for useless and negative comments.