Open Source — Selling Software That Sells Itself

mrcgran writes to mention that LinuxWorld is running an interview with Alfresco's Matt Asay. "Open source is changing not just how companies make software, but how they sell it. Alfresco's Matt Asay explains the new sales cycle and the skills that today's software sales people need to close deals. [...] 'But you know what? We have worked with Microsoft on interop without doing any sort of a patent deal; as has Sugar and MySQL and Zend and these other companies. We work directly with Microsoft for a customer of ours to insure SQL Server integration with Alfresco. Didn't have to sign any patent deal with them to get that done. We both had a mutual customer. It was in our mutual interest. We both wanted to make money, therefore we did it. But the patent thing is a complete smoke and mirrors, I don't want to say trick, but it has nothing to do with interoperability. No matter how much Microsoft may repeat that, it has nothing to do with interoperability.'"

Comments

Brand the sucker

[rinkjustice]

Open source developers need to brand their software more. Give it a personality and a cool logo, sell some mugs and t-shirts to generate some revenue, maybe sell an instruction guide (um, or maybe not). Throw up some YouTube videos that showcases the features (or better yet, the benefits for the user). I know it's not about the money with open source, but making a little cheddar on the side isn't gonna hurt.

Yours truly,
An open source fan

Re:Brand the sucker

[HappyUserPerson]

I know it's not about the money with open source, but making a little cheddar on the side isn't gonna hurt.

What's wrong with making money writing software directly? Why should programmers be damned to pursue a menial job while voluntarily writing software in their free time? Is programming for a living not a worthy occupation?

Comment is horrible

[schmu_20mol]

Care to use the normal font next time?