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The IT Industry's Red Shift Theory
Stony Stevenson writes "Sun Microsystems' CTO, Greg Papadopoulos has come out with a Red Shift Theory for IT which posits that an 'elite group of companies are consuming inordinate amounts of IT infrastructure, well beyond most other businesses, and that their demand is growing exponentially. This trend, Papadopoulos maintains, has implications not just for IT's most insatiable consumers, but for the structure of the computing industry itself. It's not just about how many CPU cycles a company uses. Papadopoulos argues that red-shift companies will enjoy exponential business growth in the coming years. Blue-shift companies — those whose processing needs aren't exploding — will grow at about the same rate as GDP, he says.'"
A hardware company says that buying more hardware is a good thing for your company. News at eleven.
(Yawn).
Qxe4
One shift two shift, red shift blue shift?
A-Bomb
The problem then is that red giants end up as white dwarfs, and no-one will do business with a dwarf!
This is backwards. Companies which are buying hardware are buying hardware because they already have a successful business model (or one they expect to be successful). The differentiator between successful and unsuccessful companies isn't how much hardware they buy, it's the viability of their business plan/product.
Don't be harsh. Proactively leveraging six sigma synergies in a blue-red shift discontinuously changing ecosystem leads to a re-efficiently contracting contingency workforce paradigm tending toward the rightsize.
Only a fool would ignore the gainshare effect of empowerment strategies that insourced intellectual capital reallocation due to lean Kaizen open door management obviously creates. The mosaic effects of capital market global forward-trends account for fully 4 points share of Sun's complex-component earnings per diluted ownerstake last quarter.
With two new colors to work with, things can only improve.Equine Mammals Are Considerably Smaller
There is no correlation between IT spending and productivity or profitability.
This is the same old saw that hardware firms used in the 1980s-1990s. Gartner used to say you should spend on IT as a proportion of your revenue.
But numerous studies, based on publicly available data, debunk that view as bullshit.
It's not that IT is bad -- it's just that you have to blame or praise management for the proper application of it. Which is just another way of saying "you can't spend your way through problems without thought".
NOW, there's a valid argument here, but it's a lot more subtle than the bylines. One has to dig into Papadopoulos' quotes to get the jist of this as: "you should have the management insight to take advantage of the inherent cost savings that are due to Moore's law." This has been hampered for decades due to inflexibility with the software -- something that virtualization and utility computing is seeking to fix, and an area that Sun wants to compete in. Indeed, this is a big deal.
But it doesn't mean your computing needs will skyrocket, unless your management has an insightful, productive application for all of that power. Google does (selling advertisements along side day-to-day networked computing needs), but I'm not sure the rest of the Fortune 500 has turned to apply that level of creativity to their situation.
-Stu