NYT Confirms Movie Studios Paid to Support HD DVD
An anonymous reader writes "The New York Times has confirmed the story that Paramount and DreamWorks Animation were paid $150 million for an exclusive HD-DVD deal that will last 18 months. 'Paramount and DreamWorks Animation declined to comment. Microsoft, the most prominent technology company supporting HD DVDs, said it could not rule out payment but said it wrote no checks. "We provided no financial incentives to Paramount or DreamWorks whatsoever," said Amir Majidimehr, the head of Microsoft's consumer media technology group.'" We discussed Paramount's defection on Monday.
I for one am _very_ disappointed in Microsoft! Haven't they learned anything?!?
If you want a movie studio to support your next generation media format you don't pay them for the support! You just buy the studio! This kind of inefficiency in leveraging market share is totally unacceptable!
This Space Intentionally Left Blank