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Google Launches First YouTube Ads

_14k4 writes "Video website YouTube is to feature advertising for the first time, after Google revealed it is offering companies the chance to run ads on some of the site's most popular content." I can't wait to sit through a dozen commercials while I try to waste some free time.

6 of 217 comments (clear)

  1. Did anyone really expect by ironwill96 · · Score: 5, Insightful

    them to spend 1.65 BILLION dollars on something if they didn't have a revenue source in mind? The existing business model of YouTube was...oh wait, there wasn't actually a business model unless selling to some bigger company counts.

    --
    "To strive, to seek, to find, and not to yield." - Tennyson
  2. Re:Commercials really bug me... by Splab · · Score: 3, Insightful

    Yay, another thing I have to click on to get the video? Like when their stupid menu decides to minimize the showing video. I really really really HATE using my mouse, its the source of carpel tunnel syndrome and it pisses me off when a website forces me to shift to mouse.

  3. Sounds good to me. by SocialEngineer · · Score: 4, Insightful

    No waiting to watch the video, and has some nice features to it. While I'm sure most people would say "BOO!" to advertising, Google has made itself known as someone who cares about targeted advertising. I myself have found a number of retailers through Google's contextual advertising which I have patronized.

    I guess most people have become disenfranchised with the dubious nature of national adverts for weight loss pills and whatnot, which is understandable. Publishing companies that allow such advertising into their products are doing their customers a disservice, as well as the industry. Look at what it has brought us - the necessity for ad blocking on the web, TiVO, etc.. Who knows if those of us in the publishing industry will ever be able to regain the trust of our consumers (I work in the newspaper industry).

    --
    "Better to be vulgar than non-existent" -Bev Henson
  4. Ah, I miss the web 1.0 days by SmallFurryCreature · · Score: 3, Insightful

    Advertising to pay for everything. Offcourse in a way it does, youtube has been paid for by advertising already although the ads so far have been on other sites. In the end however it was Google that bought it and presumably paid those who had been paying for the massive amounts of bandwidth.

    Overlays on video off 10 seconds, 15 seconds after the video started, at the bottom of the screen.

    Mmm, what to say about that, something that sounds thoughtful, intresting and will garner me the praise of the internet.

    Oh I know:

    YUCK

    Do NOT want!

    I seen something like this before on a torrented becker episode, after commerical breaks (Fellow europeans, if you ever complained about ads in the EU, just watch an american show with the commericals left in. You will be hugging you commericial channels advertising staff before the show is out) it showed some ad that popped some weird cartoon dude up to sell something. God knows what it was for but taking up 50% of the screen was kinda annoying.

    While this may astound yanks, the bottom of the screen has its uses for subtitles. So basically subs are out while the ad plays?

    I can well understand googles desire to get some revenue going, I am currently watching old columbo eps on youtube all for free except my ISP fee and whatever google has to pay to upload several gigs of data.

    But I hate ads. It is not just that they get in the way, it is not just that 99% of them insult the intelligence of a republican, it is not that 99% of them are irrelevant to me (jay leno site shows me clips for american companies while I am in holland, even the best ad is not going to get me to fly to the US to buy something), that they cost me bandwidth, that the distract from what I want to do.

    It is ALL of the above.

    So good luck google, but remember one thing, you got big because people NO longer were prepared to put up with the crud laden, ad riddled sites of previous search engines. You wouldn't be the first dotcom to commit suicide by ad agency.

    Remember, youtube is handy to watch columbo eps, but a torrent wouldn't cost me that much more bandwidth, I would get them in higher res, better sounds and in one long segment. Perhaps google nows this, perhaps this is the end of youtube.

    --

    MMO Quests are like orgasms:

    You may solo them, I prefer them in a group.

  5. Re:Excellent opportunity to test multiple choices by kebes · · Score: 4, Insightful

    I think YouTube should offer some sort of "revenue sharing" options, though.
    YouTube already does this. It's called being a "YouTube partner." Most of the highly-subscribed channels are partners and get a bit of money from the views (Wikipedia info here and official blog here).

    I'd prefer to see YouTube offer a "subscriber" option -- pay $x/month or $x/GB transferred to skip ads of all sorts.
    I'm sure some users would take advantage of such an option. However my guess would be that most users (who frequent YouTube quite casually) wouldn't consider spending money on a YouTube subscription. So, ultimately, most of YouTube's revenue is not going to come from subscription programs. Similar to Slashdot: the subscriber option exists but it seems to be a minority who use it.

    YouTube has a huge opportunity here to offer snippets, full shows, and amateur content, while offering the viewer the option to pay up front, or watch ads rather than paying. Bandwidth and hosting ain't free, not even for Google, who can also handle fee distribution between their hosting office and the content "owner." This is a big step to also reduce the need for companies to monitor for copyright infringement, as it gives them the option to host their own stuff and make the pennies per hit.
    I agree that there is a huge opportunity here. Both amateurs and the big networks have the chance here to make serious money by posting content on YouTube. I don't think anyone has a big problem with ads, as long as they are reasonable (not too annoying, not too long, etc.). I'm hoping that YouTube understands how to implement ads (hint: reasonably unobtrusive, like Google ads, and not consistently bothersome, like TV ads).
  6. Re:Commercials really bug me... by eln · · Score: 5, Insightful

    I don't know how to tell you this, but if you're complaining about using the mouse while browsing the web, you're fighting a losing battle. Yes, there are ways to navigate through websites without the mouse, but most of the time using the mouse is easier. With modern web design techniques, the mouse is becoming more essential to web browsing, not less so. Maybe you should invest in a nice mouse pad with a wrist rest, or perhaps a trackball.