Posted by
samzenpus
on from the this-bread-brought-to-you-by dept.
_14k4 writes "Video website YouTube is to feature advertising for the first time, after Google revealed it is offering companies the chance to run ads on some of the site's most popular content." I can't wait to sit through a dozen commercials while I try to waste some free time.
Excellent opportunity to test multiple choices
by
dada21
·
· Score: 5, Interesting
I think YouTube is fantastic -- I can grab snippets of information that I'm interested in, plus also have the option to search for proam video from events that normally don't get broadcast in the MSM. I think YouTube should offer some sort of "revenue sharing" options, though. This would quickly destroy the MSM as pro-am or pro videographers and filmographers could find income for their ventures.
I'd prefer to see YouTube offer a "subscriber" option -- pay $x/month or $x/GB transferred to skip ads of all sorts. Sure, you can block some ads, but the video inserts you can't. Flash Video is capable of skipping segments based on server-data, such as seeing if a person has a subscription and if they have free gigs left. I'd happily pay for my video snippets -- even moreso if part of my subscription went to the video author or "owner."
One-way TV is too limiting -- either you get all a channel's offerings, or you don't get it at all. Some channels are starting to allow PPV on-demand, which is excellent, but I still have to get the full buffet of channels (Digital ones) to get PPV. I'd rather do an a la carte selection, honestly. In 2 years, the amount I'd save over having to maintain a decent media center PC would be worth it for me (considering my media center PC is probably worth $1500 and has to be upgraded every so often) for the limited TV we watch.
YouTube has a huge opportunity here to offer snippets, full shows, and amateur content, while offering the viewer the option to pay up front, or watch ads rather than paying. Bandwidth and hosting ain't free, not even for Google, who can also handle fee distribution between their hosting office and the content "owner." This is a big step to also reduce the need for companies to monitor for copyright infringement, as it gives them the option to host their own stuff and make the pennies per hit.
Just keep them small
by
ohmypolarbear
·
· Score: 4, Interesting
This sounds like the ads that appear on the screen during a TV program. Hopefully they will stay small and unobtrusive, unlike what has happened with the TV version. A quick history of those, starting sometime in the 90's:
Small, often transparent network logo in the bottom corner of the screen
Static or scrolling single line of text with either a "this portion sponsored by:" message or a reminder of upcoming shows
Same text, but encased in prettier graphics that take up a little more screen real estate. Transitions smoothing the entrance of the graphics allow the eye to adjust and continue watching the show without being disturbed too much.
More lines of text added, perhaps with the rest of the evening's schedule. Also animations appear, but they're not very distracting.
LARGE graphics take up a significant portion of a corner of the screen, making it impossible to "squeeze" the tv show itself and preserve the whole scene. Visual information is lost and the show is negatively impacted.
More complex animations and graphics that aren't immediately recognizable as text boxes intrude farther into the picture and/or require significant viewer attention to determine whether the object that just appeared is part of the show or not.
Large, intricate animations with sound effects cause the loss of both visual and auditory information and cause the viewer to change the channel and/or shoot the tv. Sound effects? Seriously? What's the point of watching the show anymore when you can't see or hear what's going on?
As long as the YouTube ads stay reasonably close to the top of this list, we'll be ok. It won't require too much effort to disregard the ads if we're not interested in them, and they probably won't obscure the videos themselves. If they creep towards the bottom, then people will stop using YouTube, at least for content from the "partners" that allow ads to be put in.
I think YouTube is fantastic -- I can grab snippets of information that I'm interested in, plus also have the option to search for proam video from events that normally don't get broadcast in the MSM. I think YouTube should offer some sort of "revenue sharing" options, though. This would quickly destroy the MSM as pro-am or pro videographers and filmographers could find income for their ventures.
I'd prefer to see YouTube offer a "subscriber" option -- pay $x/month or $x/GB transferred to skip ads of all sorts. Sure, you can block some ads, but the video inserts you can't. Flash Video is capable of skipping segments based on server-data, such as seeing if a person has a subscription and if they have free gigs left. I'd happily pay for my video snippets -- even moreso if part of my subscription went to the video author or "owner."
One-way TV is too limiting -- either you get all a channel's offerings, or you don't get it at all. Some channels are starting to allow PPV on-demand, which is excellent, but I still have to get the full buffet of channels (Digital ones) to get PPV. I'd rather do an a la carte selection, honestly. In 2 years, the amount I'd save over having to maintain a decent media center PC would be worth it for me (considering my media center PC is probably worth $1500 and has to be upgraded every so often) for the limited TV we watch.
YouTube has a huge opportunity here to offer snippets, full shows, and amateur content, while offering the viewer the option to pay up front, or watch ads rather than paying. Bandwidth and hosting ain't free, not even for Google, who can also handle fee distribution between their hosting office and the content "owner." This is a big step to also reduce the need for companies to monitor for copyright infringement, as it gives them the option to host their own stuff and make the pennies per hit.
This sounds like the ads that appear on the screen during a TV program. Hopefully they will stay small and unobtrusive, unlike what has happened with the TV version. A quick history of those, starting sometime in the 90's:
As long as the YouTube ads stay reasonably close to the top of this list, we'll be ok. It won't require too much effort to disregard the ads if we're not interested in them, and they probably won't obscure the videos themselves. If they creep towards the bottom, then people will stop using YouTube, at least for content from the "partners" that allow ads to be put in.