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Google Ready to Bid on 700 MHz

Posted by ScuttleMonkey on from the protecting-your-interests dept.

Seppanen Style writes "The 700MHz spectrum auction looks like it's going to be heated. Google CEO Eric Schmidt has all but confirmed that Google will make a play for the spectrum that will be on offer next January. 'In effect, this could give Google control of the entire pipe between customers and Google servers, a move that could be very good for business strategy, even if the wireless network is not a major profit center. Companies never like to be at the mercy of other companies, and Google is no exception.'"

1 of 142 comments (clear)

  1. Re:I Bet Google Will Lose by Arabani · · Score: 5, Informative

    If market cap was actually an indicator of potential success in the auction, Google would lose.

    The telecoms:
    AT&T: $242 billion
    Sprint: $53 billion
    Deutsche Telekom (they own T-Mobile): $79 billion
    Verizon: $121 billion

    Versus:
    Google: $160 billion

    Luckily, there's more to this game than pure market caps. Google is probably better able to raise cash, and may also have more cash on hand, than the telcoms. On the other hand, though, you have companies that have been around for a long time, and are fairly good at getting what they want. Regardless, I'm looking forward to the auction. A Google win would be awesome, but the actual event should turn out interesting as well.