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Latest Music Piracy Study Overstates Effect of P2P

Blackbeard writes "A new study from pro-business think tank Institute for Policy Innovation claims that music piracy accounts for $12.5 billion in lost output to the US economy. That includes 71,060 lost jobs and $422 million in lost tax revenues... if the figures are accurate. Ars Technica's write-up points out a number of flaws in the IPI's reasoning. 'The study makes for some alarming reading, but it suffers from a few significant flaws. First and foremost, it appears to fall into the "illicit downloads = lost sales" fallacy, the view that each song obtained over a P2P network is a lost purchase.' There's more: 'The IPI study also assesses the increased demand for music if piracy didn't exist and assumes the market would remain as "intensely competitive" as it is today. The problem is that music fans are largely disenchanted with the market. By and large, music fans think that music is too expensive, and that much of what is available isn't very good.'"

33 of 283 comments (clear)

  1. To put it into 'software piracy' terms... by Zondar · · Score: 4, Insightful

    If a high-school kid was a massive warez junkie and managed to accumulate 1.5 million dollars worth of pirated software, would the IPI consider that 1.5 million dollars worth of lost sales... from a kid with a maximum $2K-$3K a year income?

    Doesn't seem to me they're looking at actual buying potential of the 'offender'... just theoretical maximum revenue lost by the producer.

    1. Re:To put it into 'software piracy' terms... by stranger_to_himself · · Score: 5, Insightful

      There must be some effect here. I know plenty of people who don't buy any music at all, but certainly would if they couldn't download it for nothing. Obviously the 1 to 1 correspondence between downloading and lost sales isn't useful, but does anybody know of any reasonable estimates of what the loss actually is? Or even how you'd calculate it?

    2. Re:To put it into 'software piracy' terms... by purpledinoz · · Score: 3, Insightful

      I think a better measure would be just to look at the drop in music sales over each year. There's no doubt that people are buying music less, but it's still a stretch to correlate that drop entirely to piracy. I wonder how much of that drop is due to high CD prices due to price fixing, people getting pissed for the RIAA suing the American public, and the lack of creative new music. Of course Congress will only see this number. If you counted every song ever pirated as a sales loss, it would probably be bigger than America's GDP, which would mean America should be in a severe depression now.

    3. Re:To put it into 'software piracy' terms... by NoZart · · Score: 1, Insightful

      because i my income is below 3k a year doesnt mean i cannot steal a car worth 50k.

      that does not mean i am on the side of RIAA or something, but thats just the point.

    4. Re:To put it into 'software piracy' terms... by KingSkippus · · Score: 5, Insightful

      Obviously the 1 to 1 correspondence between downloading and lost sales isn't useful...

      Actually, I'd like to see the correspondence between downloading and gained sales, and more importantly, gained revenue.

      Gained sales of dropping stupid DRM schemes would come through increased word-of-mouth advertising and a much better relationship between movie/music labels and their consumers, as well as a lot more avenues for the media to be used for personal purposes. (E.g. watching a movie on tv, burning a copy to take in the car with you on vacation, etc.)

      Here's the kind of thing I'm imagining. Let's say you buy a copy of Shrek 3 on DVD and pay, say $20 for it. $3 could be called the media cost, and $17 could be the licensing cost of having the movie. With the DVD, you get a code you can use to register the fact that you own the rights to watch Shrek 3. Now let's say that you really want a copy of it for your iPod. You get on the web site, pay an incremental $2 fee (you don't need to pay the other $17, you already have!), and you have the movie on your iPod. You want an HD-DVD version? Pay an incremental $5 fee for the media, and there you go. There's a Platinum Extended Edition released a year later? Add another $5 for the content, plus $3 for the new media cost, and you don't have to buy a movie you already own again. Maybe even have a $50 or so "master" version that guarantees you the movie in all formats and with extended material going forward.

      Also, there would be a TON of gained revenue from not having to spend any more ridiculous amounts of money on complicated DRM schemes that, in the end, have proven perpetually useless.

      Would there still be piracy? You bet, and probably a lot of it. But I look at it this way. The media industries can either lose a billion dollars a year to piracy and make, I dunno $50 billion in revenue, or they can lose five billion dollars a year to piracy and make $100 billion in revenue. So far, they've been pretty stupid in choosing the former. It's just a matter of time (and a matter of the MPAA and RIAA suffering a complete overhaul) before they figure out that the latter is better for us and better for them and that there is a ton of money to be made.

    5. Re:To put it into 'software piracy' terms... by russ1337 · · Score: 2, Insightful

      because i my income is below 3k a year doesnt mean i cannot steal a car worth 50k. that does not mean i am on the side of RIAA or something, but thats just the point.


      That is not the argument, you need to extend it one more step: "Does that mean you would have otherwise purchased that $50K car if you hadn't stolen it?
    6. Re:To put it into 'software piracy' terms... by jfengel · · Score: 3, Insightful

      While I agree with the point that they're miscalculating, don't assume that a loss to you is necessarily a gain for me. If I smash your car window, you've certainly taken a loss, but I'm up nothing except a grin.

    7. Re:To put it into 'software piracy' terms... by SparkEE · · Score: 2, Insightful

      That's a terrible comparison because the car is a tangible object. When you steal the car, there is a missing physical asset, not true when you steal a music file.

    8. Re:To put it into 'software piracy' terms... by KingSkippus · · Score: 2, Insightful

      I seriously doubt it. Most people don't care about DRM, they don't care about the RIAA or labels. What they care about is the music and what is now. So long as the CD "works," meaning it doesn't prevent them from playing the CD or putting it on their iPod, they could care less about DRM.

      Most people might not know the terms "RIAA" and "DRM", but you'd better believe they care about it. Ask anyone if they'd like the thought of paying for a movie, CD, or whatever just once and having access to it on any media from now on for zero or very little incremental cost to cover the media, and I guarantee that they'll say, "Yes, that sounds like a great idea!"

      As long as the RIAA has their way and DRM is in effect, though, that won't happen.

    9. Re:To put it into 'software piracy' terms... by dwandy · · Score: 3, Insightful

      I think a better measure would be just to look at the drop in music sales over each year.
      You need to factor in the bundling effect of the album or cd.
      CDs are (typically) 8-12 songs, and many people would buy all 8-12 just for the 1-3 they liked. (often there was no real alternative: the 'single', or a couple of singles cost as much as the full album!)
      With iTunes et-al, many (most?) people are buying only the 1-3 they like.

      I'd love to see some kind of break-down for buying patterns on these sites: how many 'album' sales are there relative to 'singles'. And if 'singles' sales were converted to album sales at CD prices, would total sales still be down?
      Personally, I doubt it...I suspect sales are actually up once this is factored.

      --
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    10. Re:To put it into 'software piracy' terms... by penix1 · · Score: 2, Insightful

      I think a better measure would be just to look at the drop in music sales over each year. There's no doubt that people are buying music less, but it's still a stretch to correlate that drop entirely to piracy. I wonder how much of that drop is due to high CD prices due to price fixing, people getting pissed for the RIAA suing the American public, and the lack of creative new music.


      More importantly, it is more likely the "Wal-Mart Effect". That effect tends to not only reduce competition in a geographical area but drives the price of competing products down.

      This study is so full of false assumptions. They are also equating one song with one CD sale. Last I checked, you don't get singles on a CD. That is one reason people go to online (even "illegal") sources. They don't want all the fluff you get on a CD but instead only want a song or two.
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    11. Re:To put it into 'software piracy' terms... by background+image · · Score: 4, Insightful

      Basically, take the income of those who download and multiply it with the average fraction of income spent on music by those who don't. That would be a good indicator of how much potential market is lost.

      Wrong.

      Unless the industry can demonstrate that sales/income/market are actually being lost due to p2p. There's no point in trying to calculate the amount of money you're losing due to a particular phenomenon when you don't know that that phenomenon is costing you money in the first place. Indeed, there is some reason to think that those who download music often buy the same music .

      As far as I've ever been able to tell, the music industry just relies on the fallacy alluded to in the summary to, um, 'calculate' their 'losses'. The claim that every unpaid download represents a financial loss to the music industry equivalent to the retail cost of the downloaded music is so obviously false that I can't believe we're still discussing it...

      If the music industry can demonstrate--or already has demonstrated without my having noticed--that p2p downloading definitely costs them sales/income/market, then your proposal is at least better than the method of so-called 'calculation' in TFA...

    12. Re:To put it into 'software piracy' terms... by IcePop456 · · Score: 2, Insightful

      I'm glad you put your money behind your beliefs. However, if you talk to anyone who does not read slashdot, you'll soon find out you are so far in the minority (those that hate the RIAA enough to stop buying their music) that no one really needs to count those lost sales. Actually, I would even venture a guess that people who do the same as you would be far less than any inaccuracies in their accounting/books.

  2. illicit downloads = lost sales by ookabooka · · Score: 5, Insightful

    What kind of idiot still believes illicit downloads = lost sales. Simple economics, if the price changes (to nothing) then you're going to see a lot more use. . if right now the world downloads 100 million songs a day that doesn't mean that if piracy didn't exist they would instead buy 100 million songs a day. . .It's just such a blatant twisting of facts who wouldn't see through it? If someone hands you a pen and says "it's free" would you take it? Now if someone handed you a pen and said "10 cents please" would you take it? I bet those "free" pens would move quite a bit quicker even though 10 cents isn't a bad price for a pen. There is a huge difference between "free" and. . well. . anything else really.

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    1. Re:illicit downloads = lost sales by Shabbs · · Score: 4, Insightful

      It's just such a blatant twisting of facts who wouldn't see through it? Congress.
      --
      Mark
    2. Re:illicit downloads = lost sales by Wylfing · · Score: 4, Insightful

      It's a lot more distorted than that. When Joe Teenager takes the $20 he would have spent on a CD and spends it on ricing out his car, that money is not lost to the economy. People still make sales. It is still taxed. It only shifts to a different sector. The argument that money not spent on my own company is somehow "lost" to the economy is completely absurd.

      /p.

      --
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    3. Re:illicit downloads = lost sales by king-manic · · Score: 3, Insightful

      It's a lot more distorted than that. When Joe Teenager takes the $20 he would have spent on a CD and spends it on ricing out his car, that money is not lost to the economy.

      Well, ricing that car definitely loses that wealth for humanity if not economy.

      --
      "There are more things in heaven and earth, Horatio, than are dreamt of in your philosophy."
  3. I wonder... by downix · · Score: 3, Insightful

    I wonder how many of those downloads are for music one already has? I know I had to P2P some songs because some idiot put protection on my CD, so I could not listen to it in my car (my car and "protected" cd's don't work well).

    --
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  4. Plenty Good by DaveOne · · Score: 4, Insightful

    This concept that there is 'no good' music out there is a fallacy. While I agree that most of the mainstream music is pre-packaged twinkie pop, there is an entire subset of music (indie and non) that can be found with a little research. And guess what? It's available on iTunes and other services like eMusic (ad infinitum). And that said, with music being such a subjective topic, it's very difficult to say that one artist is 'bad' when they appeal to such broad demographics of teens that absorb them through their radio waves like mindless drones.

  5. Lost economic productivity is negative. by raehl · · Score: 5, Insightful

    Music piracy INCREASES economic productivity because piracy is ULTRA efficient at copying and distributing songs. When consumers get the same (or more) stuff while LESS resources are required (labor and materials), that's an economic gain.

    Now, it IS also true that piracy causes economic losses for record companies. But, economic losses for record companies are not necessarily bad for the economy, any more than economic losses for carjackers put in prison are bad for the economy.

    To use another example, when the US instituted the Do Not Call list, it caused a lot of losses for companies whose business was paying people to call people who didn't want to be called. And it caused a lot of jobs in that industry to be 'lost'. Was this bad for the economy? NO! All the money that used to get spent interrupting people's dinner just got spent on something else, creating more jobs elsewhere.

    So when someone pirates a song instead of paying for it, yes, the record company has a loss, but the economy does not - that money instead gets spent on something else, like a trip to the movies. That's an economic GAIN - the consumer gets to listen to music AND they get to go to the movies, whereas before, when they were paying for extremely inefficient record company distribution, they only got to listen to the music.

  6. Bull by Jerry · · Score: 4, Insightful

    There are no "lost jobs". The jobs were shipped abroad years ago.

    The 12.5 Billion figure stinks with the smell of excrement because of where they pulled it from.

    --

    Running with Linux for over 20 years!

  7. Legal downloads by dontthink · · Score: 3, Insightful

    From what I've seen, the people that tend to buy the music that sells in big numbers (pop, top 40 stuff) also tend to only listen to the 1-3 songs that end up being singles off of that album (look at how successful the "NOW" series of CD's has been). Actually buying the CD single version of the song was never a very popular option b/c the price per content was even more unreasonable than the CD's themselves (and they often weren't available). By letting people buy single tracks from iTunes (or any other online music vendor) around the much more reasonable $.99 per song, the "masses" are able pick out whatever the cool song is. I would think that this would cut into CD sales on the same order of magnitude as piracy.

    As a side note, music piracy has caused me to buy far more CD's than I otherwise would have. My first exposure to some of my favorite bands has been through (illicit) downloaded tracks, and I often end up buying their entire discography. I know, I know, fuck the RIAA - regardless of their evilness, it's not going to stop me from wanting to own a physical copy of Marquee Moon by Television (shameless plug for the album at the top of my playlist right now).

  8. Fallacies On Both Sides by nick_davison · · Score: 5, Insightful

    First and foremost, it appears to fall into the "illicit downloads = lost sales" fallacy, the view that each song obtained over a P2P network is a lost purchase.' Very true.

    The problem is that music fans are largely disenchanted with the market. By and large, music fans think that music is too expensive, and that much of what is available isn't very good. This is pretty much the same kind of assumption but in reverse.

    They assume: Most of what's pirated is clearly of good enough people would buy it anyway quality that it's a direct loss of sale.

    The poster assumes: Much of what's pirated is of poor enough quality that no one would buy it but high enough quality that they'd go to the trouble of downloading it.

    Both sides have pretty much retreated to their corners and are refusing to meet in a middle. Most likely, the situation is: Piracy, having a lower cost, allows people to consume more than they would otherwise do but that isn't a consumption that would go away if forced to pay the price requested, either. Instead, both retreat to their corners, pointing out how the other one's wrong whilst refusing to look at how their arguments are flawed too. It becomes a somewhat pointless discussion when neither side is capable of considering anything other than their own views.
  9. Lost revenue by tonyreadsnews · · Score: 2, Insightful

    Yes, there may be a link to lost revenue, but I agree with Ars that is isn't 1:1. Also in this case, it isn't a physical good that once stolen, couldn't be sold again. If someone stole something from a store, it can't be sold by the store and the sale is "lost". Downloads are different in that they equate that the person would have purchased it in the first place. I don't agree with stealing content, but the study is lacking some connections.

  10. Re:On the other hand... by Znork · · Score: 4, Insightful

    "On the other hand, music piracy accounted for $12.5 billion in gained income to the listeners."

    Not only that, the $12.5 billion were instead spent on other things in the economy. Creating work for people like carpenters, contruction workers, resturant workers, etc. Which in turn means no lost taxes at all (in fact, considering the creative accounting of the entertainment business I'd say it's more likely the piracy resulted in $422 million in gained tax).

    So the question is, is the economy better off with more coke snorting music execs, RIAA lawyers, fantasy accountants and boyband promoters, or with the others?

    I'll bet the 71,060 who are currently employed instead of the RIAA lawyers would say piracy was a good thing for the economy.

  11. Re:On the other hand... by laklare · · Score: 2, Insightful

    I was thinking about something along the same lines. The only way the economy (GDP?) suffers is if the money doesn't circulate. Assuming *some* of those downloaded songs would have been purchased, as long as the money that would have been spent is spent elsewhere or invested (so basically not burned with a flamethrower), it's going to count toward GDP and its going to be taxed. The only possible losers are those who would have profited had it been spent on their CDs instead.

  12. Re:Summary has it right by provigilman · · Score: 3, Insightful
    Another problem is that there are many bands who have one or two good songs, and then the rest of the album is just filler. This is one of the big reasons why iTunes is so popular right now, you can just buy the one or two songs for a couple of bucks, instead of shelling out $13-$15 for the whole CD.

    This brings up an important question though...if they're merely counting number of items downloaded they're not taking into account that someone might be downloading a whole album. Conversely, they're also assuming that the person wouldn't just go out and buy the single on iTunes for $0.99, but instead assume it's a lost "album sale".

    --
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  13. Re:Here's my figures... by russ1337 · · Score: 2, Insightful

    One of the big problems I see with these studies is they don't consider legitimate on-line sales in their argument. They focus on "CD sales", and "Album sales".

    They argue:
    CD sales are down,
    Cassette sales are down,
    Album sales are down,
    Record stores are hurting
    ...therefore revenue is down

    However:
    iTunes just sold their 3 billionth track.
    wallmart and other stores now sell online
    LEGITIMATE online sales are increasing.

    I've found graphs online that show the increase then decline of vinyl sales as Cassettes became popular, then the increase of and decrease of Cassettes, then the increase and now decrease of CD sales... each hump bigger than the last... What these graphs nearly always fail to show is legitimate downloaded music sales.

    This paper touches on the total sales but i don't think adequately addresses online sales. Interestingly it points out that there is a direct correlation between New Music Releases and sales.... and shows that there was a downward turn in new music that directly affected said sales. Just because the music world chose to heavily promote a handful of crap artists (i.e KFed - and who the fuck recorded that Paris Hilton album? - no not the pr0n, the album) and promote the hell of these half baked untalented hacks, they shouldn't blame US for their lack of sales (if indeed sales have gone down.)

    Personally, I need to see an independent study of what the ACTUAL sales are that INCLUDES legitimate online sales INCLUDING singles, before I believe any more of the drivel coming from the RIAA et al.

  14. Whew, good thing I didn't download then by gosand · · Score: 4, Insightful
    Wow. Good thing people don't trade external hard drives, with thousands of songs on them.


    If someone ships a hard drive full of music to someone else, would that be a federal crime? What would the value of that music be?


    So let's say I borrow someone's external hard drive, and copy all the MP3s on it to my hard drive. In just a matter of hours, have I just cost the RIAA millions of dollars?


    To be fair, I do think that illegally downloading music does hurt the music industry. But obviously, there is a market there for downloading or iTunes would have failed by now. When Napster burst onto the scene, the music industry should have seen the untapped GOLD mine that is music downloading. Instead, they fought it. They refused to embrace it. Did they think it would just go away? The ability to download and take music with you everywhere has only strengthened the fact that people WANT to listen to music. They still don't get it.


    Years ago, I looked into a concept, and someone had it patented already. But here is what the music industry should do:


    1. Digitize their massive stockpile of music.

    2. Partner with music stores so they carry that music digitally.

    3. Price it right.


    It would be easy to come up with a tiered pricing model.

    A: anything 2 years old or newer: 0.99 per track, or a flat rate per album ($8?)

    B: anything 2 to 10 years old: 0.25 per track, or $3 per album

    C: anything older than 10 years: 0.10 per track or $1 per album


    Think about this... why would people spend hours downloading questionable quality music when they could go into a store and walk away with a CD, DVD, or portable device FULL of music for a decent price? Then, people are in the store - you can sell them DVDs, Tshirts, CDs, etc. You could have a massive digital catalog to choose from. Keep it in the stores, but maybe make the track lists available online so they could submit an order and go in and pick it up. Charge a nominal burning fee for media. You could have "top 100" lists from all genres, people could upload their playlists for others to purchase..... there are LOTS of possiblities.


    Sadly, I am sure this will never see the light of day because it requires the "owners" of the music to open their eyes.

    --

    My beliefs do not require that you agree with them.

  15. Re:The problem with music nowadays.. by Braino420 · · Score: 2, Insightful

    If it's too loud, turn it down.

    --
    They call me the wookie man, I guess that's what I am
  16. How are concert attendance and revenues doing? by hrvatska · · Score: 2, Insightful

    Last I heard concert attendance and revenue were down or stagnating. Since you can't pirate concerts, it would seem to indicate that people just don't find the music being produced today compelling enough to spend an ever increasing amount of money on. I'm sure concert promoters would like to have something like file sharing to blame poor attendance on, but they're stuck with the sad fact that demand for their product, at the price they're asking, isn't what it once was. The RIAA needs to realize they're in the same position.

  17. Think-tank is pig-latin for... by xednieht · · Score: 2, Insightful

    Propaganda machines!

    Pfft... Think-tank my crusty ass. The only thing they "think" about is who they can sell out to.

    A real think tank would start off a report on this topic with the truth.
    "Recording companies that hide behind RIAA are misguided by employing armies of lawyers, instead of one or two good innovative entrepreneurs".
    "P2P networks are the definitive distribution model of the digital economy".
    "Recording companies that hide behind RIAA either are so out of touch with reality they'd rather replace the internet with telegraphs than take the effort to lead the music industry".
    "Recording companies that hide behind RIAA need not worry, where they lack vision others are more than willing to pick up the slack."
    "All that recording companies that hide behind RIAA really need to do is to sit down and shutthefuckup."

    That think-tank sounds more like a stink-tank to me, they reek of lies and inaccuracies.

    --

    Hope is the currency of fools
  18. Re:It *does* bring in more money. by heinousjay · · Score: 2, Insightful

    You didn't demonstrate your conclusion at all, you simply supplied an anecdote (which frankly is backed by nothing more than your word, which is worth the bits that carried it to me.)

    What I'm saying is you can't disprove something with such a fallacious technique. It doesn't work.

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