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Major Publishers Avoid E For All Expo

Posted by Zonk on from the hardly-for-all-then-is-it dept.

Though Electronic Arts and Nintendo are planning to attend the first consumer-oriented 'E for All' Expo this October, neither Sony or Microsoft have plans to show games at the event. Other smaller publishers like Capcom, Sega, Midway, and Sony Online Entertainment have also stated they won't be attending. "While not making any official statements, at least one publisher indicated to GamesIndustry.biz that it questioned the return on investment based on the number of attendees and the cost. There were also some concerns with the proximity of the event to the TGS. IDG [E For All's Parent] could not be reached for comment. "

2 of 28 comments (clear)

  1. Maybe too many Gaming Expos out there? by bomanbot · · Score: 3, Insightful

    Well maybe all those publishers do not want to take part in the E For All Expo because there are already enough gaming expos around?

    Besides the mentioned Tokoy Game Show, there are still the revamped E3 and the Game Developers Conference and there is the big and now very popular and established Games Convention in Germany as a consumer expo.

    Throw in the more specialised ones like Blizzcon, Quakecon or PAX and there does not seem to be a great need and certainly not enough money in the advertising budget of companies for yet another gaming expo...

  2. Re:Definitely not surprising. by metroid+composite · · Score: 2, Insightful

    Which, of course, is why none of these companies showed up to PAX. Oh wait, they did show up for PAX! This is a major, major vote of non-confidence in E for All, nothing more, nothing less.