Separation of Church and Microsoft
theodp writes "Last week, the USPTO published a rather odd Microsoft patent application for Content Ratings and Recommendations, which describes how religious-based communities and other 'subcultures' can use the patent-pending process to prevent their members from viewing undesirable television programs and movies."
Though I suspect that this patent is probably designed not as a submarine patent or a patent troll, I have to wonder about its validity considering the existence of rating systems and parental controls, as well as technologies such as "flag this post" and "flag this user" which allow community-based censorship of content.
That said, this type of technology would be immensely useful in DVR devices. Rather than seeing this as a means of restricting your (or your kid's) viewing habits, a rating system that grew to be more appropriate to your particular tastes would mean less time spent channel surfing and more quality time with the boob tube. You would, in an optimal system, only be presented with programs/media that fit your profile which you generate as you watch and rate shows.
The less time spent in front of the TV the better, I always say (seriously, I say it all the freaking time). If you can get your daily dose of porn in a single block of recorded programming, you all of a sudden stop being fat, lazy American porn-loving slobs, and you become efficient Japanese tentacle fetishists. Or whatever kink you're into.
Information overload and underload is the biggest problem with media (mass or otherwise) today. What we need are sources of content that give us the right amount of load so we can be satisfied without getting worn out.