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Nintendo's President Hopes To Avoid 'Return to Arrogance'

Today Newsweek's N'Gai Croal has up an interview originally held back at E3, speaking with current President of Nintendo Satoru Iwata. The piece is an interesting look inside one of the top minds at a company that has experienced unprecedented success in the last year. In the interview, Iwata states that one of his most important tasks right now is to avoid allowing the company to appear arrogant. Just because people now assume Nintendo will succeed, he needs to make sure that's not the company's view as well. "This time, we were very lucky and very fortunate that people were accepting and positive about the introduction of the Wii Balance Board and the Wii Zapper. Now, what we have to do, what's very important for us is to make sure that when those products are actually launched, we not only meet their expectations, but we surpass them so there's that gap--we thought it was going to be this, when actually it's here. We need to create that buzz. We need to create that word of mouth and that's our challenge."

2 of 108 comments (clear)

  1. Re:Memo to all third-party developers: by niola · · Score: 4, Informative

    Exactly! All you have to say is 10NES to know how hardcore Nintendo was at controlling things

  2. Re:Memo to all third-party developers: by Opportunist · · Score: 4, Informative

    Hoo, boy, you haven't been playing in the 80s if you consider the junk made by EA true crap. EA games may keep you interested for 2 weeks or so, but that's at least 2 weeks of entertainment you get for your 60 bucks.

    In the 80s, there were games that didn't provide 2 hours of entertainment for that money.

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.