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Apple Gives $100 Store Credit To iPhone Customers

MooRogue writes "In an open letter to all iPhone customers, Steve Jobs responds to hundreds of emails from upset iPhone customers. Apple will be giving early adopters who are not receiving rebates or any other consideration $100 store credit at the Apple store. Details will be posted on the Apple website next week"

15 of 452 comments (clear)

  1. Wow, that was quick by Tibor+the+Hun · · Score: 5, Insightful

    Say what you will, but what other company figurehead in recent memory has came out and apologized for other people's willingness to spend their money?

    Maybe it was all planned out from the day one though, and if that's the case, I wish Steve would run for the next presidential election. Talk about planing for every contingency...

    --
    If you don't know what AltaVista is (was), get off my lawn.
    1. Re:Wow, that was quick by Anonymous Coward · · Score: 5, Insightful

      I'm pretty sure it was planned. There no way Steve and his entire management didn't expect that it would upset a lot of the early adopters. Now they sacrifice a bit of their $200 early adopter tax, but the benefits are numerous. The much more affordable $399 price tag gets in the news not one but twice. The $100 credit still remains in the company, and probably gets spent on even more Apple products, or on accessories which costs them almost nothing. After venting their rage for a day, many of the upset early adopters become even more loyal to the company than before. They get a lot of good PR for listening to their customers. People will be less wary of being an early adopter for Apple products in the future. And they after all this, the _still_ get to keep $100 of the early adopter tax.

      This was brilliant marketing through and through. Bravo.

  2. waaaa i want my money back by Anonymous Coward · · Score: 5, Insightful

    wtf is wrong with these early adopters who complain about paying more? they knew from the beginning that apple will drop prices. whiney bunch of pussies

  3. Re:Why not $200 store credit? by Liselle · · Score: 5, Insightful

    How can you "lose" $100? Does Steve Jobs mug you on the street? You paid $599 for a working product, end of story. Early adopters pay out the nose for bragging rights, film at 11.

    --
    Auto-reply to ACs: "Truly, you have a dizzying intellect."
  4. Re:Why not $200 store credit? by woodchip · · Score: 5, Insightful

    They didn't "lose" anything. That is just the price you pay for having it a few months before people are willing to wait. If your stupid enough to waste $600 or so on a phone, it your own fault.

  5. Re:Steve; make it retroactive to all Apple product by Otter · · Score: 5, Insightful
    So what is the real reason Mr. Jobs?

    If you give $100 Apple Store credit to the sort of people who bought an iPhone on iPhone Day, that's all the excuse they need to buy a new iPod, or a MacBook or another iPhone.

    What would you have bought with a credit for your SE, a IIe?

  6. Whiners by Pinky3 · · Score: 5, Insightful

    Years ago, when the HP LaserJet 4 first came out, I bought one at Fry's for $1600. Three weeks later, they were selling it for $1200. I didn't whine.

    Who hasn't bought a computer, a flat screen tv, or a car where there wasn't a discount or price reduction a few months later? Why would anyone expect the iPhone to be exempt from economics?

    Clearly, Apple is doing the right thing as far a public relations are concerned, but the idea that you are entitled to a refund for something you bought two months ago is ridiculous.

  7. Re:Why not $200 store credit? by ivan256 · · Score: 5, Insightful

    Intel's a great example, considering they just re-priced their Xeon line so that the quad-core chips cost what the dual core chips of the same clock speed had cost the day before. How many end users that purchased quad core processors the day before do you think saw a refund of any of the several hundred dollar difference? What about the people who bought the dual core chips the day before? Is intel going to send them a free core?

    If a product is worth the price to you when you pay for it, then you should be comfortable with price changes after you made the purchase.

  8. Re:$100.00 credit is NOT $100.00 by truesaer · · Score: 5, Insightful
    $40, except half the people wont claim it at all. And of those that do, how many will buy something that costs a hell of a lot more than $100? I bet apple profits off this.


    Steve Jobs can't even fucking give away money without making money.

  9. Re:Why not $200 store credit? by frdmfghtr · · Score: 5, Insightful

    It's not just a phone, so it's hard to evaluate the price. Early customers thought they could trust Apple about the fact that the iPhone was worth $600. Now they lost their trust in Apple, and Steve Jobs is trying to buy it back.
    There's nothing here to trust--the iPhone was, in fact, worth $600 on June 29, as evidenced by the throngs who paid $600 after waiting in line for hours. If it wasn't worth $600, people wouldn't have bought it, or would have quickly realized it wasn't worth the price and returned it.

    An item will sell for exactly what both parties (seller and buyer) believe is a fair price at the time of sale. Those that claimed that they got ripped off are just complaining that they fell for the "early adopter" technolust that comes with the launch of a new gadget. Instead, we should be cheering on those who couldn't afford one before but can do so now; "Hey, good for you! You're getting a deal!" instead of "Oh screw Apple, they let me buy something on my own free will at a higher price! Maybe I can join up with those non-user-replaceable-battery whiners and bitch about my lack of self-control and impulse buying."

    And for the record, I paid $600 in early July, and feel that it was worth the price I paid. Mind you, if somebody wants to give me some form of credit after the fact, I won't turn it down, but I won't bitch about being allowed to spend my money on my own free will, either.
    --
    Government's idea of a balanced budget: take money from the right pocket to balance...oh who am I kidding?
  10. Re:Why not $200 store credit? by timeOday · · Score: 5, Insightful

    What I find annoying about Apple pricing (or rather "potentially" annoying, as I'm not one of their customers) is the centralized, tightly controlled pricing, combined with a strategy of infrequent price changes. The cost of a flashy new CPU or videocard will start high but drop steadily day by day (with some fluctuation). With Apple, they keep their cards close to their chest and then Wham! the thing you bought yesterday depreciates 30% overnight. It's perfectly reasonable for customers to be annoyed by this, because it's Apple's secrecy and pricing strategy that create the problem.

  11. Meet Joe Whiner by fm6 · · Score: 5, Insightful

    So,in no way does it cost Apple 100.00 to look like they are meeting Joe "early adopter" halfway.
    What I don't understand is why they have to meet him at all. He waited out in front of the store all night, he bought something he knew would soon be subject to steep discounts, and he did it just because he had to have this new toy 5 minutes before everybody else. And now he's screaming that he got ripped of because Apple only waited a couple months before cutting the SRP? A price nobody pays anyway?

    Me, I'm against Global Warming and Global Whining.
  12. Getting there first by Kelson · · Score: 5, Insightful

    Early adopters pay out the nose for bragging rights, film at 11.

    When the iPhone launched, it sold out at both the nearby Apple Stores. If you weren't in line on Friday, you couldn't get one on Saturday. One of my co-workers waited until the middle of the next week, called a couple of stores to check inventory, and just walked right in and bought one.

    Those people standing in line weren't just standing in line to get an iPhone. If that's all they wanted, they could have waited a week or two for the second shipment to arrive. What they stood in line for was the opportunity to have it first. They "paid" extra by waiting around for several hours when they could have been doing something else so they could get an iPhone before anyone else did.

    Whatever the motivation -- bragging rights, enthusiasm, impatience, etc. -- there is a cost to getting there first. Conversely, there is an opportunity cost to biding one's time: Anyone who waited for the price to come down has gone the last few months with no iPhone.

  13. Re:Why not $200 store credit? by daveywest · · Score: 5, Insightful
    Why is everyone up in arms about this. When any other company comes out with something cool and must have, people will pay more the 200% the retail price to get it on eBay.

    Apple just beat the scalpers at their own game.

  14. Re:Why not $200 store credit? by ajs · · Score: 5, Insightful

    > Now they lost their trust in Apple, and Steve Jobs is trying to buy it back.

    No, there is some PR aspects to this deal but Apple didn't need to do this. It's a way to make sure they keep happy customers [...] tossing half the price cut back to every buyer and the full difference to everyone who bought in the last two weeks is just high class. Indeed. I'm often shocked by how much more open hostility there is on Slashdot toward organizations that try to treat their customers well. Google is constantly accused of being "evil" for ... well, for anything they do. Apple is slammed whenever they produce a new gadget. IBM can't give away enough patents to the open source community to let people give them the time of day. AMD releases specs for the ATI cards after less than a year of owning the company, and people have the gall to complain that it took too long.

    Over and over we see the same thing. Companies that do right by the community are attacked. Cutthroat and downright evil companies that just ignore us (G.E. comes to mind) are ignored in turn. We're training the corporate world to do us no favors.