USPTO Imposes 'Undue Hardship' On 1-Click Lawyers
theodp writes "Looks like Amazon's high-priced Silicon Valley attorneys will have to endure the 'undue hardship' of awakening early next Thursday morning to defend CEO Jeff Bezos' 1-Click patent in a Video Hearing before the Board of Patent Appeals and Interferences. The attorneys' plea for a 1 p.m. ET start time drew a be-there-at-9-or-be-square response from the USPTO. The 1-Click patent has fallen into disfavor lately with USPTO Examiners, who no longer have the same boss who once sent a 1-Click love letter to the WSJ arguing that the merits of Amazon's patent were proven by a contest run by a Jeff Bezos-financed company, an argument that was later rejected by Congress."
They're not really complaining about the fact that it's 9 AM, but that in their timezone it will be only 6 AM. It's hardly fair to fault them for that.
Often, customers cannot find the right product in the local store, which has a policy that "if it is not on the shelf, it is not in stock"; in response, customers can go to Amazon and likely find the exact product that they want. Amazon is the ultimate mail-order company online. it has taken the traditional Montgomery-Wards catalog, increased its size by a factor of 1000, and put it on the Web. Gosh. Can you even buy polonium-210 at Amazon?
In short, Amazon is wasting money in trying to defend this patent. Can the typical customer be so stupid that 1-less-mouse-click is the deciding factor in whether to buy stuff at Amazon?
Choice 1: Just get out of bed on time for that day.
Choice 2: Get hotel in correct timezone, fly there two days before.
et voila.
Cheers,
Ian
Although there may be valid prior art for the one-click patent, the real issue with me is that you can't and shouldn't be able to patent ideas. This is one of the most bizarre and unfair things I've ever heard of. If I had the time and money I'm sure I could patent two-click, three-click and all the other click shopping experiences. I would have a virtual monopoly on shopping. But stupid is as stupid does. Let's hope things improve.
For anyone who might seriously not know what the one-click feature is for, it's the impulse buying button. Someone sees something they think is AWESOME, they say "Whoa I gotta have that!" and hastily hit the one-click-purchase button. The idea is that the customer won't go through the lengthy ordeal of cancelling the order afterwards. I'm sure there are people dumb enough to fall for such a silly tactic, but I was very careful to make sure I had it turned OFF when this feature was implemented. And even now it sits on the right hand side of my Amazon pages waiting to be turned on. I'd like it turned off thank you very much, as I'd like to review my order carefully before placing it, and I'd hate to accidentally click on it (a real possibility with a pesky laptop touchpad) while taking a look at a PS3, high-end gaming system, or fancy new smartphone.
It's a silly gimmick, but it must be making money for Amazon to go through this much trouble over it.
"When information is power, privacy is freedom" - Jah-Wren Ryel