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Google Sued Over Deceptive Search Results
biggles266 writes "Internet goliath Google claims to rank search results by relevance, but the search engine engages in deceptive conduct by selling off the top positions to commercial partners, a Sydney court has heard.
The Australian Consumer and Competition Commission (ACCC) is taking world-first legal action in the Federal Court against Google Inc over allegedly deceptive conduct related to sponsored links on its websites.
The ACCC has brought a two-pronged case against Trading Post and Google — including subsidiaries Google Australia and Google Ireland — for potentially misleading consumers.
The consumer watchdog alleges Google does not do enough to differentiate "organic" search results — those ranked by relevance — from sponsored links which appear at the top of the results page."
Don't Google's sponsored links say "Sponsored Links" right next to them? They also have a different background which is visible even on my low contrast display. Anything more would make it look obnoxious I think.
"Thanks for all the money you paid to us. We've used it to buy off ISO among other things" -Microsoft
but if you cannot tell the difference between those adds and the "results" you probably shouldn't be on the internet.
~Vexed and loving it!
Obviously the consumer cannot tell the difference because it is not a "Flash" ad moving wildly across the screen saying "Spank the Monkey, Spank the Monkey!"
I guess using Google does not qualify your ability to understand the search results.
Seriously, is suing google the newest business model in the US?
Did Australia become part of the US when Bush was down there last week?
This guy's the limit!
Here we go again. Let us keep adjusting society based off of the dumbest individuals and not the average individual.
I read the article and decided to try to get some sponsored links to appear. Doing a search for "Digital Camera" resulted in some pretty obviously highlighted results that have the words "Sponsored Links" in the highlight. Who the hell is this not clear enough for? I am not an advocate of mass murder but we really need to figure out a way to weed the gene pool.
FTFA, one of the complaints generated involved searches that produced sponsored results that linked to a party with no commercial affiliation to the object of the search. Given that a user understood that the link was sponsored, they might wrongly assume a relationship with the business that does not exist. This could be benign, or damaging to the reputation of the business. It's more complex than whether users know whether a link is advertising or the genuine algorithmic results of the search.
Well if you doctor is getting paid for picking those drugs, then yes, then that would be next to go after... :-)
Personally, if Google was not specifying that the links were "sponsored", I would agree that is was deceptive behavior and think it was wrong. From my understanding, though, they do seperate their paid for links from the other search results so as a consumer I feel I am well informed... Meaning, when I look as the "sponsored links" section, I am fully aware that these companies paid for these links. That to me is what matters...
Here's what their complaint states [in simple terms]. Company B bought adwords that included the trademarks of company A. Company B is paying Google so that when you search for company A it gives links that point to Company B instead.
E.g. a google for [say] Pepsi brings links that *say* Pepsi but instead go to Coke when you click on them.
Since Google is selling this service they have no rights to use other peoples trademarks (making the distinction between this and their non-profit web search).
This is akin to company B buying ads in the local paper that say "Come to Company A's new sale, located at 123 Front St." and when you get to 123 Front St, you find Company B selling the same products. They're using the name (which is presumably trademarked) to draw attention. Trademark law says you can't do that.
Someday, I'll have a real sig.
"sponsered links"
Ahhh! Now I see the problem. Google misspelled "sponsored". You'd think they could afford a spell checker.
See my journal for slashdot ID's by year. Mine created in 2005. http://slashdot.org/journal/289875/slashdot-ids-by-year
No, the FTA states that selling adwords to COMPETITORS is deceptive. If you read past the first sentence you'll note that a competitor bought adwords including trademarks of a rival and have it link to them instead.
The complaint isn't stating that adwords or sponsored links is deceptive. It's talking about how in this instance it's being abused.
Someday, I'll have a real sig.
Seriously, why a lawsuit? If you don't agree with their policies, then get them to change them through bad press. Why does everybody have to sue for everything that a company does or doesn't do?
Sponsored or not, the link they provide either works for you or it doesn't. Meaning, you get the content you were looking for or you don't. If you get the content you're looking for, you come back. If you don't (consistently) then you find another search engine. It's that simple. Obviously, Google is better at finding what people are looking for quicker an easier than everyone else. Sponsored or not, I don't care. If I find what I'm looking for, I come back.
You'll have that sometimes...
The article skims the details of those involved. The ACCC is one of the few worthwhile government departments, who basically prosecute breaches of consumer rights like false advertising. The Trading Post is the most popular classified ad newspaper and website, of which the majority of ads are for cars and motorbikes. It is very likely that the ACCC will get their way, which probably means the Trading Post gets charged for fraudulently posing as an affiliate or representative of the dealerships. It is far from clear how Google will be affected, but already google.com.au seem to have pulled the sponsored links from the top.
Here's your answer. Note the large number labeled Mkt Cap.
If somebody can't tell by the colored box around the sponsored links, or hey, the text that reads "Sponsored Links", then what exactly could Google do to make it more obvious that these results are paid for?