Slashdot Mirror
Music Industry Set To Introduce the "Ringle"
mrneutron2003 writes "The RIAA has officially backed a move by the recording industry to reintroduce the CD single. Populated with three songs and a ringtone, this brilliantly clueless idea is to be marketed as a 'ringle,' complete with an even more clueless retail price of $6-7 per CD. Apart from the fact the industry hasn't agreed on how the ringtone is to be redeemed (Sony BMG, the initial proponent of the idea, is the exception here), the pricing puts it way out of line with legitimate digital music downloads." At $7, retailers would enjoy a profit margin they haven't seen since the days of cassette tapes and vinyl.
Here's a question I'd love to ask the music industry:
How many times must I buy the same music in order to "legally" hear it on any music-playing device I own? (No, I will not tell you what devices they are, nor what formats they can play.)
Do you like Japanese imports?
... They are the 3 songs you like. Isn't that the whole point of downloading songs? Getting only the ones you want? This combines the worst of both worlds - high price and no consumer choice. Well, no choice other than not buying them. Which seems in line with the rest of the music industry in general.
Prof. Farnsworth - "Oh a lesson in not changing history from Mr I'm-My-Own-Grandpa!"
Well - there's nothing wrong with them trying to sell people stuff. Just because we won't buy it doesn't make it wrong. It just makes it a failed attempt. I'm also starting to wonder why the heck the editors are allowing through these "news" pieces where even the summary is calling people clueless? I mean - "news for nerds" - let US decide what is clueless. News isn't supposed to be so damn slanted, I mean slashed.
Sure, this seems stupid, but consider some consumer behavior I've seen recently:
- A household where every family member has a Mac and an iPod. Family members often buy the same song instead of using sharing because it is "too difficult".
- A household where working computers are thrown out on a yearly basis and replaced with new ones because that's "easier".
- A household where computers with sensitive records are just left out on the curb.
Different households, all fairly affluent, all in the NYC area. So while ringles may be stupid to the Slashdot crowd, they'll sell to the people that are even dumber than the record execs.
FTA:
Each ringle is expected to contain three songs -- one hit and maybe one remix and an older track -- and one ringtone, on a CD with a slip-sleeve cover. The idea is that if consumers in the digital age can download any tracks they want individually, why not let them buy singles in the store as well? It also enables stores to get involved in the ringtone phenomenon.
Wow. Only the recording industry and the government can write contradictions like that and not see the logical fallacy.
Apparently, the industry understands that consumers want their tracks individually, and wants consumers to get their individual tracks from retail outlets. So to facilitate this, they package the individual track with 2 other unwanted songs and a ringtone. Then they double the price of downloading the songs individually and force you to drive to the store?!?!
Wow. That logic is shocking. I just have to repeat it to actually believe that some executive thought this up: Consumers want songs individually, so lets package 3 songs together with a ringtone and double the price!
The person who came up with that idea probably makes more money than everyone who reads this post put together. JSDFKGLHADFYGUHQO@W*%ORILU@#WERLJKC!@%$)*
burrocrisy
and that would be what? Ruling by jackasses? Never has a slashdot misspelling been more apropos
Well - there's nothing wrong with them trying to sell people stuff. Just because we won't buy it doesn't make it wrong. It just makes it a failed attempt.
One problem is that this failed attempt will inevitably be blamed on piracy. Watch.
If you can get it any cheaper than as part of a 13-CD $150 collection, send me the link and I'll put my money where my mouth is. I've been looking for a copy for months (it is available for piracy though).